The New Way to Do Competitive Analysis

[00:27] Today’s Topic: The New Way to Do Competitive Analysis

[00:38] Facebook is a great way to do competitive analysis.

[00:55] There is a sidebar on Facebook ads that says “info and ads” that will show you all the ads someone is running.

[01:11] You can put a pixel on your website, build an audience, and use tools like SimilarWeb to see who you share an audience with.

[01:40] Make sure when doing CA, that the audience is similar to yours.

[02:32] The idea behind using the new FB ads feature is more transparency.

[03:00] Instead of having to come up with ideas from scratch, you can use other’s ads to show your clients what’s out there and build a campaign from there.

[03:24] That’s all for today!

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The New Way to Do Competitive Analysis | Ep. #739