Why Marketers Change Their Minds a Lot

[00:27] Today’s Topic: Why Marketers Change Their Minds a Lot

[00:45] Eric and Neil originally said they wouldn’t use Outbrain or Taboola.

[01:00] Since then, those companies have improved their methods.

[01:24] At first, the Facebook ads platform was weak.

[01:45] Often, marketers change their minds because circumstances change.

[02:05] What worked yesterday, may not work today.

[02:20] Market conditions are always in flux.

[02:38] Neil always told people not to advertise on Instagram, but he has since changed his tune to some degree.

[03:00] It’s not good for cold traffic, but works for further exposure.

[03:30] Have a framework whereby you can re-test methods that were previously unsuccessful.

[04:10] That’s all for today!

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Why Marketers Change Their Minds a Lot | Ep. #736