How to Build Links (Without Being Sleazy)

[00:27] Today’s Topic: How to Build Links (Without Being Sleazy)

[01:00] Having a simple widget or tool is a great way to provide a service without being sleazy.

[01:25] Neil likes to release free copies of paid tools.

[01:56] HubSpot overtook Drift by offering a free service.

[02:30] Yelp offers widgets that helps restaurants link-build.

[02:45] Email outreach isn’t sleazy, even though people think it is.

[03:02] To not be sleazy, you have to offer value.

[03:46] Aim to build relationships instead of just reaching out for links.

[04:15] Use data to help you find out your best people to reach out to.

[04:43] That’s it for today!

[04:47] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

How to Build Links (Without Being Sleazy) | Ep. #734