What Should You Do When You're Not Growing

[00:27] Today’s Topic: What Should You Do When You're Not Growing

[00:45] If Eric is in a rut, he likes to take a break.

[01:08] Clearing his head allows him to move forward and come up with better/new ideas.

[01:25] When people stop growing, it is because they are relying on old tactics.

[01:37] Neil likes to run drastic experiments to test out new ideas.

[01:53] Growth is often boosted by unorthodox methods.

[02:00] At Crazy Egg, they grew quickly by switching the homepage from a long sales page, to a much shorter, concise page.

[02:15] They also tested the “sign in with Google” option, which worked out well.

[02:35] After those methods began to hurt them, they switched it up again.

[03:15] In general, if growth slows down, do the opposite of what you are currently doing.

[03:30] Eric has a friend that does video advertising.

[03:55] His secret is that he does the opposite of what people expect or request.

[04:15] Think about how you can turn ideas on their heads.

[04:55] That’s all for today!

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What Should You Do When You're Not Growing | Ep. #740