

The Matt Gray Show
Matt Gray
I create content to help you grow your audience, brand, and community through proven systems.
I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses.
I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.
I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses.
I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.
Episodes
Mentioned books

88 snips
Oct 16, 2025 • 33min
I’m 35. If you’re in your 30s or 40s watch this. I EP 110
Discover the 30 essential rules for success in your 30s and 40s. Comfort is a dangerous trap that hinders growth. A late start can be an advantage, leveraging wisdom over youthful energy. Learn why discipline trumps freedom and how success can kill ambition. Explore the importance of health as a strategy and treat your body as a performance enhancer. Embrace relationships as business assets and separation of identity from your work. Finally, prioritize solving problems over passion to achieve a fulfilling life without the need for retirement.

15 snips
Oct 10, 2025 • 15min
How to get ahead of 99% of people with AI I EP 109
Unlock the potential of AI to get ahead! Learn how to negotiate like a pro using ChatGPT and craft viral YouTube videos with Poppy AI. Discover strategies for customer acquisition through engaging email courses crafted by Claude. Uncover unique marketing insights by crawling Reddit with N8N, and see how you can turn research into captivating social media content. Plus, find out how to clone yourself with a bespoke AI chatbot that boosts customer support. Get ready to revolutionize your workflow!

10 snips
Oct 8, 2025 • 17min
8 rare traits I see in every high performer I EP 108
Explore eight rare traits that set high performers apart from the rest. Discover how grit is about smart perseverance, not just stubbornness. Learn the difference between healthy optimism and toxic positivity. Understand the importance of kindness in team dynamics. Uncover the power of storytelling to attract support. See how constraints can spark innovative thinking. Dive into obsessive pattern spotting for new insights. Plus, embrace strategic laziness to maximize efficiency and see how shameless asking turns requests into opportunities.

14 snips
Oct 4, 2025 • 15min
The power of delusional self belief (how to build a $1B brand) I EP 107
Dive into the core principles that shape legendary personal brands. Discover how consistency and resilience create powerful growth. Hear about the value of obsession with craft over mere metrics, and why creating work you love is essential. Unpack the concept of delusional self-belief as a driving force behind success. Learn the importance of mastery over time and how simplicity fuels focus. This conversation reveals what truly sets unforgettable brands apart from the rest.

13 snips
Sep 29, 2025 • 29min
Content is hard until you build systems like this I EP 106
In this engaging discussion, the hosts tackle the struggles of content creation and burnout. They introduce the Intentional Content Framework to help creators align their passion with profitability. The enlightening 3-3-3 Method simplifies content production by categorizing pillars, formats, and unique perspectives. They discuss the transition from being a solo creator to embracing the role of a media CEO and the importance of team dynamics. By sharing personal stories and routines, they emphasize authenticity in building a brand that resonates.

66 snips
Sep 28, 2025 • 1h 4min
How To Build a Profitable Personal Brand (Ultimate Beginner’s Guide) I EP 105
Discover the secrets to building a powerful personal brand without the need for ads. Learn about the founder flywheel and how to transition from a rented audience to a monetized one. Matt shares his unique method of content creation, including generating ideas using AI and repurposing long-form content into various formats. Dive into strategies for audience engagement and effective CTAs. Plus, uncover the importance of focusing on craft over metrics for sustainable success and the art of content creation.

16 snips
Sep 16, 2025 • 23min
how I got 172,000 YouTube subscribers in 100 videos (do this) I EP 104
Discover the key strategies behind a YouTube channel that skyrocketed to 172,000 subscribers with just 100 videos. Learn about the importance of crafting engaging content through impact hooks and strong value delivery. Explore the essential production processes and how assembling a talented team can boost viewer loyalty and conversions. Uncover the proven systems that can elevate your brand and help you succeed in the creator economy.

25 snips
Sep 13, 2025 • 19min
how to make profitable content for ANY business I EP 103
Discover the transformative mindset of the 'Content CEO' and how it revolutionizes business strategies. The host shares four crucial systems that shift focus from chaos to effective content creation. Learn about the 'Content Waterfall System' and its power in maximizing revenue streams. There's also valuable insight into the 'Authority Engine' and how to leverage team structures for exponential growth. This episode is packed with actionable tips to elevate your brand and ensure profitability in any business.

22 snips
Sep 9, 2025 • 21min
how to easily enter flow state and get sh*t done (do this before you work) I EP 102
Discover the game-changing concept of flow state and how it can supercharge your productivity. Learn why working harder often leads to less achievement, and find out about a 28-page protocol that can transform your work routine. Delve into the neuroscience behind flow state, where your brain becomes dramatically more efficient. Explore a structured pre-flow routine and a 4-hour deep work protocol that led to significant personal and business growth. Uncover practical tips to maintain that flow and troubleshoot common challenges.

Sep 5, 2025 • 10min
how to fire someone without being a d*ck I EP 101
Explore a compassionate approach to employee termination using a three-stage framework. The discussion emphasizes clear communication and accountability, helping leaders navigate this tough situation without cruelty. Learn how keeping the wrong people can harm your team. Discover strategies for creating a positive culture, even during difficult decisions, and the importance of performance improvement plans in the process. Tune in for insights that will equip you with the tools to fire respectfully and effectively.


