The Matt Gray Show

How To Build a Profitable Personal Brand (Ultimate Beginner’s Guide) I EP 105

45 snips
Sep 28, 2025
Discover the secrets to building a powerful personal brand without the need for ads. Learn about the founder flywheel and how to transition from a rented audience to a monetized one. Matt shares his unique method of content creation, including generating ideas using AI and repurposing long-form content into various formats. Dive into strategies for audience engagement and effective CTAs. Plus, uncover the importance of focusing on craft over metrics for sustainable success and the art of content creation.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
ANECDOTE

From Behind-The-Scenes To Media Founder

  • Matt began building his brand four years ago after years behind company brands.
  • He scaled to 3.2 million followers and 81 million monthly organic views without ads.
INSIGHT

Founder Flywheel Powers Sustainable Growth

  • Your founder flywheel links rented audience, owned audience, and monetized audience to fuel growth.
  • Invest content-generated cashflow back into distribution to accelerate the cycle.
ADVICE

Own Your Audience, Not The Platform

  • Own an audience via a newsletter or phone list rather than relying solely on platforms.
  • Use ConvertKit, HubSpot, Substack, etc., but focus on consistency and generosity.
Get the Snipd Podcast app to discover more snips from this episode
Get the app