The Matt Gray Show

How To Build a Profitable Personal Brand (Ultimate Beginner’s Guide) I EP 105

66 snips
Sep 28, 2025
Discover the secrets to building a powerful personal brand without the need for ads. Learn about the founder flywheel and how to transition from a rented audience to a monetized one. Matt shares his unique method of content creation, including generating ideas using AI and repurposing long-form content into various formats. Dive into strategies for audience engagement and effective CTAs. Plus, uncover the importance of focusing on craft over metrics for sustainable success and the art of content creation.
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ANECDOTE

From Behind-The-Scenes To Media Founder

  • Matt began building his brand four years ago after years behind company brands.
  • He scaled to 3.2 million followers and 81 million monthly organic views without ads.
INSIGHT

Ikigai Shapes Your Personal Moat

  • Authenticity is clarified by your Ikigai: intersect what you love, are paid for, great at, and what the world needs.
  • Your personal moat emerges from repeating those center themes.
ADVICE

Use Customer Surveys To Generate Topics

  • Ask dream customers via Typeform what keeps them up and synthesize responses.
  • Feed answers into ChatGPT to generate high-converting content topics.
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