How To Build a Profitable Personal Brand (Ultimate Beginner’s Guide) I EP 105
The Matt Gray Show
Content Waterfall: Repurpose One Pillar into Many
Matt explains the Content Waterfall system for turning one long-form pillar into dozens of short-form pieces across platforms.
Get the Complete Personal Branding Toolkit (for free): https://fos.now/yt-gd-discover-personal-brand-workbook
Want to SCALE your personal brand into an automated empire? Go here: https://fos.now/yt-apply-532
In this hour-long masterclass, I reveal the complete Personal Branding Blueprint that helped me build a community of 14 million people, grow my newsletter to 172,000 subscribers, and scale multiple businesses to 8 figures - all without spending a single dollar on advertising.
This isn’t theory. This is the exact system that transformed my life from working 80-hour weeks chasing clients to running an automated empire while traveling the world.
Want to LEARN the complete personal branding system? Go here: https://fos.now/yt-newsletter-532
Video title ideas (for the algo):
Full Personal Branding Course (Complete Blueprint)
how to build a personal brand FULL COURSE Masterclass
How I Built an 8-Figure Personal Brand Working 4 Hours a Day
The Personal Branding System That Generated 8-Figures (4+ Hours)
How to Build a Profitable Personal Brand (Ultimate Beginner’s Guide)
Connect with me:
Website: https://fos.now/yt-founder-os-532
Twitter: https://twitter.com/matt_gray_
LinkedIn: https://www.linkedin.com/in/mattgray1
TikTok: https://www.tiktok.com/@realmattgray
Instagram: https://instagram.com/matthgray
00:00 - Intro
01:20 - Trust Revolution
01:42 - Matt's Story
02:18 - Power of a Personal Brand
03:27 - Founder Flywheel
03:49 - Rented Audience
04:18 - Owned Audience
05:08 - Monetized Audience
05:58 - Think Long Term
06:35 - Choose Your Platform
06:58 - Where is Your Dream Customer
07:40 - Building Your Moat
10:30 - Clarifying Ideal Customer
12:08 - Content GPS
12:40 - Content Foundation
13:19 - 4 Content Categories
13:35 - Content Idea Machine
15:43 - Creating The Content
16:26 - Content IP
17:50 - Content Multiplication
17:55 - Content Waterfall System
20:39 - Content Distribution
20:50 - YouTube Distribution
21:35 - X Distribution
22:31 - LinkedIn Distribution
23:04 - Instagram Distribution
23:47 - TikTok Distribution
23:54 - Newsletter Distribution
24:14 - Metrics
26:50 - Monetization Systems
28:18 - Bridge No. 1: CTAs
31:00 - Bridge No. 2: Newsletters
35:53 - Bridge No. 3: Conversion system
38:58 - Barrier to Create
39:24 - Procrastination
40:33 - Perfectionism
42:03 - Comparison
43:16 - Feeling Behind
44:33 - People Pleasing
46:48 - Your One Domino
48:32 - Automation And Team
49:16 - AED System
51:23 - Delegation Math
52:23 - Who to Hire
52:50 - Social Media Manager
53:08 - Writer
53:43 - Video Editor
54:41 - Tech Operator
54:57 - Chief of Staff
55:50 - Closer
56:54 - The Art of Intentional Content
57:36 - Taste is The Ultimate Competitive Advantage
58:26 - Best Creators are Curators
01:00:02 - The Forever Game
1:01:17 - Who Succeeds and Who Fails?
1:01:27 - Do The Work
1:01:57 - Consistency Over Perfection
1:02:32 - Daily Shipping
1:02:56 - Just Use The Systems
#onepersonbusiness #creatoreconomy #entrepreneurship
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