How To Build a Profitable Personal Brand (Ultimate Beginner’s Guide) I EP 105
The Matt Gray Show
Focus on Craft Over Vanity Metrics
Matt recommends limiting metrics per platform, monthly content audits, and focusing on craft to let the score follow the work.
Get the Complete Personal Branding Toolkit (for free): https://fos.now/yt-gd-discover-personal-brand-workbook
Want to SCALE your personal brand into an automated empire? Go here: https://fos.now/yt-apply-532
In this hour-long masterclass, I reveal the complete Personal Branding Blueprint that helped me build a community of 14 million people, grow my newsletter to 172,000 subscribers, and scale multiple businesses to 8 figures - all without spending a single dollar on advertising.
This isn’t theory. This is the exact system that transformed my life from working 80-hour weeks chasing clients to running an automated empire while traveling the world.
Want to LEARN the complete personal branding system? Go here: https://fos.now/yt-newsletter-532
Video title ideas (for the algo):
Full Personal Branding Course (Complete Blueprint)
how to build a personal brand FULL COURSE Masterclass
How I Built an 8-Figure Personal Brand Working 4 Hours a Day
The Personal Branding System That Generated 8-Figures (4+ Hours)
How to Build a Profitable Personal Brand (Ultimate Beginner’s Guide)
Connect with me:
Website: https://fos.now/yt-founder-os-532
Twitter: https://twitter.com/matt_gray_
LinkedIn: https://www.linkedin.com/in/mattgray1
TikTok: https://www.tiktok.com/@realmattgray
Instagram: https://instagram.com/matthgray
00:00 - Intro
01:20 - Trust Revolution
01:42 - Matt's Story
02:18 - Power of a Personal Brand
03:27 - Founder Flywheel
03:49 - Rented Audience
04:18 - Owned Audience
05:08 - Monetized Audience
05:58 - Think Long Term
06:35 - Choose Your Platform
06:58 - Where is Your Dream Customer
07:40 - Building Your Moat
10:30 - Clarifying Ideal Customer
12:08 - Content GPS
12:40 - Content Foundation
13:19 - 4 Content Categories
13:35 - Content Idea Machine
15:43 - Creating The Content
16:26 - Content IP
17:50 - Content Multiplication
17:55 - Content Waterfall System
20:39 - Content Distribution
20:50 - YouTube Distribution
21:35 - X Distribution
22:31 - LinkedIn Distribution
23:04 - Instagram Distribution
23:47 - TikTok Distribution
23:54 - Newsletter Distribution
24:14 - Metrics
26:50 - Monetization Systems
28:18 - Bridge No. 1: CTAs
31:00 - Bridge No. 2: Newsletters
35:53 - Bridge No. 3: Conversion system
38:58 - Barrier to Create
39:24 - Procrastination
40:33 - Perfectionism
42:03 - Comparison
43:16 - Feeling Behind
44:33 - People Pleasing
46:48 - Your One Domino
48:32 - Automation And Team
49:16 - AED System
51:23 - Delegation Math
52:23 - Who to Hire
52:50 - Social Media Manager
53:08 - Writer
53:43 - Video Editor
54:41 - Tech Operator
54:57 - Chief of Staff
55:50 - Closer
56:54 - The Art of Intentional Content
57:36 - Taste is The Ultimate Competitive Advantage
58:26 - Best Creators are Curators
01:00:02 - The Forever Game
1:01:17 - Who Succeeds and Who Fails?
1:01:27 - Do The Work
1:01:57 - Consistency Over Perfection
1:02:32 - Daily Shipping
1:02:56 - Just Use The Systems
#onepersonbusiness #creatoreconomy #entrepreneurship
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