

The Matt Gray Show
Matt Gray
I create content to help you grow your audience, brand, and community through proven systems.
I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses.
I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.
I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses.
I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.
Episodes
Mentioned books

40 snips
Jan 15, 2026 • 30min
business is hard until you design it like this I EP 128
Explore the secrets to building the ultimate business model with insights from 16 years of experience. Discover how to create an omnipresent audience and the importance of customer interviews for effective content. Learn about strategic entry points, tiered product offerings, and the content GPS for translating social engagement into owned assets. Matt emphasizes the math behind revenue models and defines freedom in business as peace, fun, and simplicity. Ready to transform your business? Dive into proven strategies that can free up your time!

41 snips
Jan 13, 2026 • 14min
Give Me 15min And I'll Teach You How To Make $1M With Content I EP 127
Discover how to make your first million through strategic content, treating it like a system instead of a lottery ticket. Learn to view your brand as an asset manager and hone in on your unique strengths. Matt emphasizes the importance of iteration over going viral and isolating valuable audience signals. He discusses transforming attention into monetization, scaling like a media company, and crafting authentic content from your own story. This approach could revolutionize the way you build and grow your personal brand.

33 snips
Jan 8, 2026 • 20min
AI CEO: how I design a business that runs itself I EP 126
Dive into the world of AI as a business ally! Discover how using AI as an adviser can drastically streamline operations and enhance productivity. Learn about the innovative 10x Profit Project, where AI helps prioritize goals and automate mundane tasks. Matt shares tips on leveraging customer insights for better copy and brainstorming unique content ideas. Plus, find out how daily AI briefings can maintain momentum in your projects. It’s all about merging human creativity with AI efficiency for entrepreneurial success!

25 snips
Jan 4, 2026 • 24min
the simple way to make 2026 your best year (no motivation required) I EP 125
Transform your 2026 with a unique eight-step planning system that focuses on reflection and realization. Discover how to audit your memories and celebrate wins while learning from losses. Set a core theme for the year—like Matt's focus on 'imagination'—and create an impactful hit list of experiences. Prioritize health and work goals with actionable strategies, including a neuroscience-based vision board. Implement a review rhythm to keep on track, ensuring your plans become realities, not just aspirations.

8 snips
Dec 22, 2025 • 17min
How To Make 6 Figures/Year with Instagram (copy me) I EP 124
Learn how to transform your Instagram following into significant revenue. Discover why mere follower numbers aren’t enough and how owning email lists can actually boost your profits. Explore the power of ManyChat automations to turn DMs into sales effortlessly. Matt shares innovative ways to capture emails through creative funnels and lead magnets. Additionally, find out which content formats drive engagement and expand your reach, setting the stage for sustainable growth.

73 snips
Dec 20, 2025 • 18min
how I use AI to run my company (in just 7 steps) I EP 123
Unlocking productivity is the key focus, as listeners learn to harness AI in a seven-step workflow. Central prompts are introduced for cohesive communication. The importance of organized systems and project-specific knowledge for AI training is highlighted. Strategies for integrating AI into teams and scaling its use are discussed, with iterative improvements emphasized for compounding gains. From viral content to customer success, discover how to leverage AI and systems to enhance team efficiency and personal branding.

22 snips
Dec 15, 2025 • 19min
6 Al Skills That Will Make You Rich In 2026 I EP 122
Discover six essential AI skills that can elevate your business game. Learn how to transform your voice into polished writing and streamline content creation effortlessly. Dive into effective YouTube scriptwriting and see how to extract treasures from top sales calls. Matt reveals how to create AI-driven SOPs for team consistency and data-driven decision making. By the end, you'll grasp how to leverage AI as a strategic partner instead of just a tool, paving the way for smoother operations and robust growth.

52 snips
Dec 11, 2025 • 17min
LinkedIn is about to change forever (and nobody even realizes) I EP 121
Dive into the secrets of LinkedIn growth as a host reveals how he amassed 846,000 followers without spending on ads. Learn about the common mistakes that derail success and discover the essential components of a profitable profile. Uncover the science behind viral content with a handy hook formula and explore effective call-to-action strategies. Plus, find out how to create an engagement machine that captivates your audience and a growth checklist to optimize your strategy. Get ready to elevate your LinkedIn game!

35 snips
Dec 6, 2025 • 24min
how to build a personal brand so magnetic they beg to buy I EP 120
In this engaging discussion, Alex Ikonn, an entrepreneur and CEO of Intelligent Change, shares his journey in creating impactful productivity products like the Five Minute Journal. He explores the crucial Founder Identity Infrastructure that connects personal and company identities, emphasizing gratitude as a core value. Alex also introduces the Content GPS system to transform attention into profit, encouraging fun and enjoyment in business for sustainability. Dive into actionable frameworks and strategies for building a magnetic personal brand!

16 snips
Dec 3, 2025 • 17min
4 blindspots that quietly kill growing businesses I EP 119
Explore four blindspots that could hinder your business growth. Discover how to turn compliance into a competitive advantage and learn to build resilient, anti-fragile businesses. Matt shares Charlie Munger's inversion technique for risk management and the innovative barbell approach to AI strategy. Hear real founders tackle their challenges, and get insights on optimizing team performance with smart ranking methods. This engaging discussion offers valuable frameworks for navigating the tricky landscape of growing a successful business.


