

The Matt Gray Show
Matt Gray
I create content to help you grow your audience, brand, and community through proven systems.
I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses.
I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.
I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses.
I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.
Episodes
Mentioned books

Oct 8, 2025 • 17min
8 rare traits I see in every high performer I EP 108
Explore eight rare traits that set high performers apart from the rest. Discover how grit is about smart perseverance, not just stubbornness. Learn the difference between healthy optimism and toxic positivity. Understand the importance of kindness in team dynamics. Uncover the power of storytelling to attract support. See how constraints can spark innovative thinking. Dive into obsessive pattern spotting for new insights. Plus, embrace strategic laziness to maximize efficiency and see how shameless asking turns requests into opportunities.

7 snips
Oct 4, 2025 • 15min
The power of delusional self belief (how to build a $1B brand) I EP 107
Dive into the core principles that shape legendary personal brands. Discover how consistency and resilience create powerful growth. Hear about the value of obsession with craft over mere metrics, and why creating work you love is essential. Unpack the concept of delusional self-belief as a driving force behind success. Learn the importance of mastery over time and how simplicity fuels focus. This conversation reveals what truly sets unforgettable brands apart from the rest.

9 snips
Sep 29, 2025 • 29min
Content is hard until you build systems like this I EP 106
In this engaging discussion, the hosts tackle the struggles of content creation and burnout. They introduce the Intentional Content Framework to help creators align their passion with profitability. The enlightening 3-3-3 Method simplifies content production by categorizing pillars, formats, and unique perspectives. They discuss the transition from being a solo creator to embracing the role of a media CEO and the importance of team dynamics. By sharing personal stories and routines, they emphasize authenticity in building a brand that resonates.

45 snips
Sep 28, 2025 • 1h 4min
How To Build a Profitable Personal Brand (Ultimate Beginner’s Guide) I EP 105
Discover the secrets to building a powerful personal brand without the need for ads. Learn about the founder flywheel and how to transition from a rented audience to a monetized one. Matt shares his unique method of content creation, including generating ideas using AI and repurposing long-form content into various formats. Dive into strategies for audience engagement and effective CTAs. Plus, uncover the importance of focusing on craft over metrics for sustainable success and the art of content creation.

16 snips
Sep 16, 2025 • 23min
how I got 172,000 YouTube subscribers in 100 videos (do this) I EP 104
Discover the key strategies behind a YouTube channel that skyrocketed to 172,000 subscribers with just 100 videos. Learn about the importance of crafting engaging content through impact hooks and strong value delivery. Explore the essential production processes and how assembling a talented team can boost viewer loyalty and conversions. Uncover the proven systems that can elevate your brand and help you succeed in the creator economy.

25 snips
Sep 13, 2025 • 19min
how to make profitable content for ANY business I EP 103
Discover the transformative mindset of the 'Content CEO' and how it revolutionizes business strategies. The host shares four crucial systems that shift focus from chaos to effective content creation. Learn about the 'Content Waterfall System' and its power in maximizing revenue streams. There's also valuable insight into the 'Authority Engine' and how to leverage team structures for exponential growth. This episode is packed with actionable tips to elevate your brand and ensure profitability in any business.

22 snips
Sep 9, 2025 • 21min
how to easily enter flow state and get sh*t done (do this before you work) I EP 102
Discover the game-changing concept of flow state and how it can supercharge your productivity. Learn why working harder often leads to less achievement, and find out about a 28-page protocol that can transform your work routine. Delve into the neuroscience behind flow state, where your brain becomes dramatically more efficient. Explore a structured pre-flow routine and a 4-hour deep work protocol that led to significant personal and business growth. Uncover practical tips to maintain that flow and troubleshoot common challenges.

Sep 5, 2025 • 10min
how to fire someone without being a d*ck I EP 101
Explore a compassionate approach to employee termination using a three-stage framework. The discussion emphasizes clear communication and accountability, helping leaders navigate this tough situation without cruelty. Learn how keeping the wrong people can harm your team. Discover strategies for creating a positive culture, even during difficult decisions, and the importance of performance improvement plans in the process. Tune in for insights that will equip you with the tools to fire respectfully and effectively.

33 snips
Sep 2, 2025 • 16min
how to make content the easy way (with AI) I EP 100
Discover the secrets to effortless content creation with AI tools that save time and enhance creativity. Learn how to use Poppy AI and other systems to streamline your video production without losing your unique voice. Explore effective techniques, like using a cheat sheet instead of a teleprompter, to boost authenticity. Uncover actionable strategies to maintain a consistent content flow while managing multiple ventures, all aimed at scaling your business and growing your audience.

32 snips
Aug 30, 2025 • 15min
how I build systems (so my business runs without me) I EP 99
Discover how to free up your time while your business thrives! Learn about eight crucial systems that streamline operations, including decision architecture and delegation frameworks. Explore strategies like the communication firewall and escalation protocols to enhance efficiency. Find out how to automate your processes and implement the replacement test for sustainable growth. This insight promotes CEO freedom and reduced workweeks, enabling entrepreneurs to focus on scaling their brand.