

The Matt Gray Show
Matt Gray
I create content to help you grow your audience, brand, and community through proven systems.
I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses.
I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.
I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses.
I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.
Episodes
Mentioned books

8 snips
Dec 22, 2025 • 17min
How To Make 6 Figures/Year with Instagram (copy me) I EP 124
Learn how to transform your Instagram following into significant revenue. Discover why mere follower numbers aren’t enough and how owning email lists can actually boost your profits. Explore the power of ManyChat automations to turn DMs into sales effortlessly. Matt shares innovative ways to capture emails through creative funnels and lead magnets. Additionally, find out which content formats drive engagement and expand your reach, setting the stage for sustainable growth.

69 snips
Dec 20, 2025 • 18min
how I use AI to run my company (in just 7 steps) I EP 123
Unlocking productivity is the key focus, as listeners learn to harness AI in a seven-step workflow. Central prompts are introduced for cohesive communication. The importance of organized systems and project-specific knowledge for AI training is highlighted. Strategies for integrating AI into teams and scaling its use are discussed, with iterative improvements emphasized for compounding gains. From viral content to customer success, discover how to leverage AI and systems to enhance team efficiency and personal branding.

22 snips
Dec 15, 2025 • 19min
6 Al Skills That Will Make You Rich In 2026 I EP 122
Discover six essential AI skills that can elevate your business game. Learn how to transform your voice into polished writing and streamline content creation effortlessly. Dive into effective YouTube scriptwriting and see how to extract treasures from top sales calls. Matt reveals how to create AI-driven SOPs for team consistency and data-driven decision making. By the end, you'll grasp how to leverage AI as a strategic partner instead of just a tool, paving the way for smoother operations and robust growth.

52 snips
Dec 11, 2025 • 17min
LinkedIn is about to change forever (and nobody even realizes) I EP 121
Dive into the secrets of LinkedIn growth as a host reveals how he amassed 846,000 followers without spending on ads. Learn about the common mistakes that derail success and discover the essential components of a profitable profile. Uncover the science behind viral content with a handy hook formula and explore effective call-to-action strategies. Plus, find out how to create an engagement machine that captivates your audience and a growth checklist to optimize your strategy. Get ready to elevate your LinkedIn game!

35 snips
Dec 6, 2025 • 24min
how to build a personal brand so magnetic they beg to buy I EP 120
In this engaging discussion, Alex Ikonn, an entrepreneur and CEO of Intelligent Change, shares his journey in creating impactful productivity products like the Five Minute Journal. He explores the crucial Founder Identity Infrastructure that connects personal and company identities, emphasizing gratitude as a core value. Alex also introduces the Content GPS system to transform attention into profit, encouraging fun and enjoyment in business for sustainability. Dive into actionable frameworks and strategies for building a magnetic personal brand!

16 snips
Dec 3, 2025 • 17min
4 blindspots that quietly kill growing businesses I EP 119
Explore four blindspots that could hinder your business growth. Discover how to turn compliance into a competitive advantage and learn to build resilient, anti-fragile businesses. Matt shares Charlie Munger's inversion technique for risk management and the innovative barbell approach to AI strategy. Hear real founders tackle their challenges, and get insights on optimizing team performance with smart ranking methods. This engaging discussion offers valuable frameworks for navigating the tricky landscape of growing a successful business.

30 snips
Nov 30, 2025 • 23min
22 books to make you smarter than 99% of people I EP 118
Explore the secrets behind 22 transformative books that can reshape your thinking on money, health, and business. Discover how to prioritize effectively, embrace deep work, and develop a resilient mindset. Learn to apply the wisdom of legends like Jeff Bezos and Marcus Aurelius. Get insights on luxury branding, creativity, and living for meaningful experiences now, not later. Uncover the importance of curiosity, imperfection, and the courage to be disliked. Each book is a key to thinking differently and multiplying your success.

66 snips
Nov 25, 2025 • 17min
social media is about to change forever (here's how to get ahead) I EP 117
A major shift in social media is on the horizon, and understanding it is crucial for success. Authenticity is evolving; handmade content thrives over polished AI creations. Founders must own their audience through email lists to mitigate platform risks. The content GPS concept emphasizes repurposing long videos into bite-sized pieces for various platforms. Taste is now more important than tactics, guiding creators to focus on enduring art over noise. Lastly, stepping offline can spark creativity and refresh ideas.

23 snips
Nov 20, 2025 • 26min
fixing their $80K/month coaching offer to unlock $250K/month I EP 116
In this engaging session, a coaching business stuck at $80K per month receives vital strategies to ascend to $250K. The importance of streamlined offers and reducing confusion is highlighted. Discover the innovative Offer Stack Pyramid that reshapes revenue approaches. Leadership emerges as a game-changer, emphasizing accountability and effective hiring. The discussion reveals how to manage upsell processes and keep prospects engaged with a cascade of offers. Prepare for a transformation that could reshape your business journey!

20 snips
Nov 18, 2025 • 18min
The Art of Making A Plan (That Actually Works) I EP 115
Discover how to transform busyness into productivity with effective systems. Learn the 30-Day Vision Framework to identify impactful actions and set your Monthly North Star. Matt shares insights on radical deletion to eliminate distractions and streamline focus. Explore the North Star Principle for team alignment and create clear goals with a unique cascade approach. Finally, harness AI to operationalize systems and scale your business smarter. Embrace the freedom that comes with building a business that supports your life.


