

The Matt Gray Show
Matt Gray
I create content to help you grow your audience, brand, and community through proven systems.
I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses.
I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.
I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses.
I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.
Episodes
Mentioned books

16 snips
Sep 16, 2025 • 23min
how I got 172,000 YouTube subscribers in 100 videos (do this) I EP 104
Discover the key strategies behind a YouTube channel that skyrocketed to 172,000 subscribers with just 100 videos. Learn about the importance of crafting engaging content through impact hooks and strong value delivery. Explore the essential production processes and how assembling a talented team can boost viewer loyalty and conversions. Uncover the proven systems that can elevate your brand and help you succeed in the creator economy.

25 snips
Sep 13, 2025 • 19min
how to make profitable content for ANY business I EP 103
Discover the transformative mindset of the 'Content CEO' and how it revolutionizes business strategies. The host shares four crucial systems that shift focus from chaos to effective content creation. Learn about the 'Content Waterfall System' and its power in maximizing revenue streams. There's also valuable insight into the 'Authority Engine' and how to leverage team structures for exponential growth. This episode is packed with actionable tips to elevate your brand and ensure profitability in any business.

22 snips
Sep 9, 2025 • 21min
how to easily enter flow state and get sh*t done (do this before you work) I EP 102
Discover the game-changing concept of flow state and how it can supercharge your productivity. Learn why working harder often leads to less achievement, and find out about a 28-page protocol that can transform your work routine. Delve into the neuroscience behind flow state, where your brain becomes dramatically more efficient. Explore a structured pre-flow routine and a 4-hour deep work protocol that led to significant personal and business growth. Uncover practical tips to maintain that flow and troubleshoot common challenges.

Sep 5, 2025 • 10min
how to fire someone without being a d*ck I EP 101
Explore a compassionate approach to employee termination using a three-stage framework. The discussion emphasizes clear communication and accountability, helping leaders navigate this tough situation without cruelty. Learn how keeping the wrong people can harm your team. Discover strategies for creating a positive culture, even during difficult decisions, and the importance of performance improvement plans in the process. Tune in for insights that will equip you with the tools to fire respectfully and effectively.

33 snips
Sep 2, 2025 • 16min
how to make content the easy way (with AI) I EP 100
Discover the secrets to effortless content creation with AI tools that save time and enhance creativity. Learn how to use Poppy AI and other systems to streamline your video production without losing your unique voice. Explore effective techniques, like using a cheat sheet instead of a teleprompter, to boost authenticity. Uncover actionable strategies to maintain a consistent content flow while managing multiple ventures, all aimed at scaling your business and growing your audience.

32 snips
Aug 30, 2025 • 15min
how I build systems (so my business runs without me) I EP 99
Discover how to free up your time while your business thrives! Learn about eight crucial systems that streamline operations, including decision architecture and delegation frameworks. Explore strategies like the communication firewall and escalation protocols to enhance efficiency. Find out how to automate your processes and implement the replacement test for sustainable growth. This insight promotes CEO freedom and reduced workweeks, enabling entrepreneurs to focus on scaling their brand.

22 snips
Aug 27, 2025 • 22min
what Steve Jobs can teach you about business (that harvard can’t) I EP 98
Discover the secrets behind Steve Jobs' extraordinary business philosophy! Learn about values-based selling and the power of simplicity in marketing. Delve into how personal energy can elevate your brand. The discussion highlights essential principles that can transform your approach to business and communication. Get ready to unlock the blueprint for scaling your impact and creating a memorable personal brand!

17 snips
Aug 22, 2025 • 13min
don’t start a personal brand. get these 3 things right first. I EP 97
Uncover the secrets to building a successful personal brand in a candid discussion. The importance of authenticity and storytelling shines through as creators learn to engage meaningfully with their audience. Discover how visual contrasts and consistency on platforms like YouTube and Instagram can elevate your brand presence. The blend of polished and genuine content is explored, emphasizing continuous refinement and a passion-driven approach. Get ready to reshape your branding process with practical insights that make it enjoyable!

9 snips
Aug 19, 2025 • 14min
what most CEOs will never show you I EP 96
Discover the secrets behind building a thriving business that thrives offline. Explore how to create an appealing workspace that boosts productivity and learn the balance between aesthetic design and functionality. Dive into the importance of establishing video production standards while maintaining clarity and adaptability. Uncover strategies for creating engaging visuals and effective copy that resonate with entrepreneurs. Plus, hear tips on simplifying video content for maximum impact and strategic branding.

Aug 15, 2025 • 18min
i actually chased my dreams for 27 years (this is what happened) I EP 95
Discover the power of human connections while building a remote team, as the host shares experiences from stunning travels across Europe. Delve into the balancing act of authenticity and high-quality content in personal branding. Find inspiration in nature as transformative trips fuel creativity. Explore innovative video production and minimalist design principles that challenge the norm. Finally, hear about integrating work and life to pursue true fulfillment and crafting a more authentic existence.