

The Matt Gray Show
Matt Gray
I create content to help you grow your audience, brand, and community through proven systems.
I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses.
I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.
I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses.
I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.
Episodes
Mentioned books

30 snips
May 17, 2025 • 59min
How to Scale a High-Ticket Offer (Full Course) I EP 73
Discover the essential strategies for scaling high-ticket offers that can bring in significant revenue. Uncover the secrets of brand messaging and aligning with your target audience while overcoming client attraction challenges. Learn about the content waterfall strategy to maximize your reach by repurposing existing content. The discussion dives into creating exceptional client experiences that fuel referrals, all while emphasizing the importance of building solid systems to work smarter, not harder.

19 snips
May 13, 2025 • 14min
how top 1% CEOs ACTUALLY think I EP 72
Discover the emotional struggles entrepreneurs face when tying their identity to their business. Learn to view yourself as an asset manager for greater opportunities. Explore the importance of long-term investments and the unique 18-month growth rule. Delve into effective hiring practices and Amazon's bar raiser method. Elevate your mindset with insights like the 'Pinterest effect' for smarter decision-making and the 'freedom equation' to achieve business success and personal freedom. This conversation is a game-changer for aspiring leaders!

14 snips
May 9, 2025 • 20min
$1,700,000 from this workshop formula (just copy me) I EP 71
Discover the secrets to creating high-impact workshops that convert attendees into high-ticket clients. Learn a proven formula emphasizing storytelling and strategic pitching. Get insights on crafting visually appealing content and effective marketing strategies in just four weeks. Plus, find out how to enhance attendee engagement with powerful email marketing tactics. This is a blueprint for success in scaling your business and personal brand!

20 snips
May 7, 2025 • 33min
i rebuilt his business to make $100K a month in 30 minutes I EP 70
In a candid coaching session, a founder learns how to scale his business to $100K a month while maintaining personal peace. The discussion reveals the importance of aligning business goals with personal values and avoiding burnout. Energy management is highlighted as crucial for long-term success, and practical tools like the 'content GPS' system are introduced. Authenticity over perfection takes center stage, emphasizing relatability in entrepreneurship. Finally, a balance between structured systems and creativity is showcased as the pathway to predictability and growth.

43 snips
Apr 29, 2025 • 39min
building a PROFITABLE personal brand changed everything I EP 69
Watch the full VSL and explore the Founder OS community HERE: https://fos.now/yt-training-1In this video, I pull back the curtain on how building a profitable personal brand changed everything - creating true freedom, attracting an incredible team, and building systems that let me live life on my own terms.This isn't just theory. It's the behind-the-scenes reality of how I actually implement these systems in my daily life.Get my Personal Board Meeting System here: https://fos.now/discover-yt-board-meeting-1Get my Travel Packs and Time Zone System here: https://fos.now/discovery-yt-time-zone-mastery-1Video title ideas (for the algo):How a Personal Brand Will Change Your LifeHow to Build a Profitable Personal Brand in 2025Why Building a Personal Brand Changes EverythingBuilding a PROFITABLE Personal Brand Changed EverythingConnect with me:Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgrayMy newsletter: https://www.founderos.com/newsletter00:00 - Intro03:33 - VSL Redesign06:26 - VSL Preview10:34 - Back to The Show17:10 - Morning Yoga19:47 - Calendar Sync24:55 - Fun and Play26:58 - My Free System#onepersonbusiness #creatoreconomy #entrepreneurship

20 snips
Apr 22, 2025 • 21min
stop scrolling and start creating (put down that damn phone) I EP 68
Discover how to shift from mindless scrolling to intentional creation in your digital life. Practical strategies are shared to help reclaim your time and channel your creativity. Learn effective content creation methods tailored for various platforms, and the importance of having a social media manager. The discussion emphasizes optimizing your content systems and implementing actionable steps to grow your brand presence. It's time to stop consuming and start creating!

Apr 16, 2025 • 42min
the honest truth about starting a business in your 20s I EP 67
Rainey Joey, a talented filmmaker who has collaborated with brands like Sony and Apple Music, shares valuable insights on entrepreneurship. He discusses the overwhelming challenges young creators face, such as juggling responsibilities and maintaining clarity. The conversation highlights the importance of community mentorship, balancing personal brand growth with business strategies, and the necessity of proof of concept. Rainey also reflects on simplifying offerings for filmmakers while emphasizing the need to prioritize quality opportunities over distractions.

17 snips
Apr 11, 2025 • 12min
11 minutes that prove you DON’T need to work behind a desk I EP 66
Discover the power of designing a business for adventure and happiness. A snowboarding trip in Japan inspires a philosophy of 'everyday retirement' where creativity thrives. Explore how to embrace freedom by trusting your team and balancing leadership with autonomy. Learn about the importance of momentum and craftsmanship in entrepreneurship, showcasing how every detail can lead to success. It's about finding peace, profit, and purpose in your professional journey.

30 snips
Apr 1, 2025 • 30min
how I run a 34 person team with these 38 systems I EP 65
Unlock the secrets of scaling a 7-figure business with insights into managing a 34-person team through 38 essential systems. Discover tools that connect every department from finance to creative direction. Learn the importance of Ikigai and how personal reflection can enhance your business performance. Explore effective strategies for team management and the power of a structured approach to sales and customer experiences. This behind-the-scenes look offers actionable frameworks for sustainable growth.

55 snips
Mar 26, 2025 • 39min
how SMART people will use social media in 2025 I EP 64
Discover key strategies for growing your personal brand on social media over two years of exploration. Learn about mastering platforms like X, LinkedIn, YouTube, and Instagram through engaging content and effective metrics. Uncover the importance of balancing content quality with production frequency for YouTube success. Delve into the idea of building a personal media company for sustainable growth, and understand how to engage authentically while expanding your audience. Get ready to optimize your approach for 2025!