The Matt Gray Show what most CEOs will never show you I EP 96
Aug 19, 2025
Discover the secrets behind building a thriving business that thrives offline. Explore how to create an appealing workspace that boosts productivity and learn the balance between aesthetic design and functionality. Dive into the importance of establishing video production standards while maintaining clarity and adaptability. Uncover strategies for creating engaging visuals and effective copy that resonate with entrepreneurs. Plus, hear tips on simplifying video content for maximum impact and strategic branding.
AI Snips
Chapters
Transcript
Episode notes
Build A Clear Brand Playbook
- Create strict brand rules and a playbook so contractors know exactly how to execute your style.
- Standardize titles, motion, text, and line work to reduce back-and-forth and speed production.
Remove Not Add In Motion Design
- Delete excess motion and effects instead of constantly adding new ones.
- Focus on fewer elements and be best at those rather than spreading effort across many features.
Pare Back To Five Core Elements
- Reduce interface clutter by choosing five core elements and perfecting them.
- Use performance data and taste to decide which elements to keep and amplify.