The Matt Gray Show what Steve Jobs can teach you about business (that harvard can’t) I EP 98
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Aug 27, 2025 Discover the secrets behind Steve Jobs' extraordinary business philosophy! Learn about values-based selling and the power of simplicity in marketing. Delve into how personal energy can elevate your brand. The discussion highlights essential principles that can transform your approach to business and communication. Get ready to unlock the blueprint for scaling your impact and creating a memorable personal brand!
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Values Attract More Than Features
- People remember values and identity more than product features when choosing brands.
- Matt Gray argues value-based selling magnetizes customers who share your brand's soul.
Define Five Core Brand Values
- Define five core values that your brand stands for and showcase them in your marketing.
- Use those values to connect emotionally and attract customers who share them.
Jobs' Motivation Was Impact, Not Money
- Matt references a famous clip of Steve Jobs explaining he never did it for the money.
- Jobs focused on impact, beauty, simplicity, and changing millions of lives.