

how i run my million-dollar sales team (inside look) I EP 93
Aug 8, 2025
The discussion dives into the dynamics of running a million-dollar sales team, emphasizing authenticity and transparency over polished scripts. Team members share why clients choose their services—highlighting vibe and energy. The host reveals strategies for engaging audiences through curated content and emphasizes the power of exceptional content in sales. Additionally, the importance of personal accountability and a shared vision within the team is showcased as key to achieving outstanding results and fostering lasting client relationships.
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Aspirational Brand For Founders
- We position FounderOS like Apple did for creatives and Nike did for athletes in their eras.
- Matt Gray says the brand promises freedom, adventure, and a mission to build for the next 100 years.
In-Person Close Over A Meal
- Ben described an in-person close in Bali where the prospect paid for his meal as part of building rapport.
- The story shows how simple, human connections can convert hesitant leads into high-ticket clients.
Content Is Our Core Engine
- Exceptional content is the one activity that makes our big promise a reality.
- Matt Gray says content feeds DMs, inbound calls, sales, and the growth flywheel that funds reinvestment.