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In this video, I share 30 hard-earned rules from building businesses in my 30s - the brutal truths about why comfort is more dangerous than failure, why your late start is actually your advantage, and why these decades decide whether you build something real or live with regret.
This isn't generic advice from someone who got lucky young. This is the unfiltered reality of what it takes to win in your 30s and 40s when you have resources, wisdom, and scars that 20-somethings can't touch.
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Video title ideas (for the algo):
If You're Over 30, You Need to Hear This
The Brutal Truth About Your 30s and 40s
I'm 35. If You're in Your 30s or 40s, Watch This
30 Rules for Your 30s and 40s (These Decades Decide Everything)
Connect with me:
Website: https://fos.now/yt-founder-os-538
Twitter: https://twitter.com/matt_gray_
LinkedIn: https://www.linkedin.com/in/mattgray1
TikTok: https://www.tiktok.com/@realmattgray
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00:00 - Intro
00:13 - Rule #1: Comfort is the enemy
01:33 - Rule #2: Late start is your advantage
02:25 - Rule #3: Success kills more dreams than failure
03:47 - Rule #4: Freedom is overrated, discipline is the real goal
05:03 - Rule #5: Wisdom = Leverage
06:27 - Rule #6: Forget balance and think in seasons
07:30 - Rule #7: Fear regret more than failure
08:56 - Rule #8: Your body is your multiplier, not a side project
09:53 - Rule #9: You have resources. They don't
11:03 - Rule #10: Health isn't self-care, it's strategy
12:08 - Rule #11: Sleep is the new equity
13:06 - Rule #12: Your content has depth
14:38 - Rule #13: The trifecta of success: assets, leverage, attention
15:35 - Rule #14: Money buys speed, not happiness
16:24 - Rule #15: Stop building businesses, start building ecosystems
18:03 - Rule #16: Your business shouldn't be your identity
18:59 - Rule #17: Stop trying to be original, start being repeatable
19:44 - Rule #18: Consistency beats intensity
20:09 - Rule #19: Perfection is procrastination in disguise
21:14 - Rule #20: If you don't own attention, you don't own a business
21:59 - Rule #21: Distribution is more important than product
22:49 - Rule #22: Relationships are assets
24:24 - Rule #23: Outgrowing people is part of the process
25:17 - Rule #24: Your ego is the tax on every decision
26:31 - Rule #25: You don't need more time, you need better seasons
27:42 - Rule #26: Don't chase passions, chase problems
28:35 - Rule #27: Stop saying, I should have started earlier
29:25 - Rule #28: Character is built through repetition, not decisions
30:39 - Rule #29: Age is not your enemy. Experience is your advantage
31:21 Rule #30: Retirement is a lie, design a life you don't want to escape from
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The Matt Gray Show