The trifecta: assets, leverage, attention

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In this video, I share 30 hard-earned rules from building businesses in my 30s - the brutal truths about why comfort is more dangerous than failure, why your late start is actually your advantage, and why these decades decide whether you build something real or live with regret.

This isn't generic advice from someone who got lucky young. This is the unfiltered reality of what it takes to win in your 30s and 40s when you have resources, wisdom, and scars that 20-somethings can't touch.

Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-538

Video title ideas (for the algo):

If You're Over 30, You Need to Hear This

The Brutal Truth About Your 30s and 40s

I'm 35. If You're in Your 30s or 40s, Watch This

30 Rules for Your 30s and 40s (These Decades Decide Everything)

Connect with me:

Website: https://fos.now/yt-founder-os-538

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray

00:00 - Intro

00:13 - Rule #1: Comfort is the enemy

01:33 - Rule #2: Late start is your advantage

02:25 - Rule #3: Success kills more dreams than failure

03:47 - Rule #4: Freedom is overrated, discipline is the real goal

05:03 - Rule #5: Wisdom = Leverage

06:27 - Rule #6: Forget balance and think in seasons

07:30 - Rule #7: Fear regret more than failure

08:56 - Rule #8: Your body is your multiplier, not a side project

09:53 - Rule #9: You have resources. They don't

11:03 - Rule #10: Health isn't self-care, it's strategy

12:08 - Rule #11: Sleep is the new equity

13:06 - Rule #12: Your content has depth

14:38 - Rule #13: The trifecta of success: assets, leverage, attention

15:35 - Rule #14: Money buys speed, not happiness

16:24 - Rule #15: Stop building businesses, start building ecosystems

18:03 - Rule #16: Your business shouldn't be your identity

18:59 - Rule #17: Stop trying to be original, start being repeatable

19:44 - Rule #18: Consistency beats intensity

20:09 - Rule #19: Perfection is procrastination in disguise

21:14 - Rule #20: If you don't own attention, you don't own a business

21:59 - Rule #21: Distribution is more important than product

22:49 - Rule #22: Relationships are assets

24:24 - Rule #23: Outgrowing people is part of the process

25:17 - Rule #24: Your ego is the tax on every decision

26:31 - Rule #25: You don't need more time, you need better seasons

27:42 - Rule #26: Don't chase passions, chase problems

28:35 - Rule #27: Stop saying, I should have started earlier

29:25 - Rule #28: Character is built through repetition, not decisions

30:39 - Rule #29: Age is not your enemy. Experience is your advantage

31:21 Rule #30: Retirement is a lie, design a life you don't want to escape from

#onepersonbusiness #creatoreconomy #entrepreneurship