The Matt Gray Show how I gained 950,000 Instagram followers (copy this system) I EP 113
Oct 31, 2025
Discover the secrets behind growing an Instagram following without ads! Learn about the Content Waterfall, a system that takes one great idea and transforms it into over 20 engaging posts. Dive into high-performing carousel formats that have captivated millions and explore a four-hour weekly content strategy for maximum efficiency. Uncover automation techniques that turn interactions into real revenue and find out how to build a skilled team to scale your media company. Get ready to revolutionize your social media strategy!
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Multiply One Idea Across Platforms
- Repurpose one pillar idea into many formats using a content waterfall to avoid burnout.
- Use fixed templates so a single idea becomes 20+ posts across platforms for maximum reach.
From One LinkedIn Post To Millions
- Matt turned a LinkedIn post about high performers into carousels, X threads, reels, and more.
- That repurposed post achieved millions of views and thousands of likes across platforms.
Why Carousels Virally Outperform
- Carousels with numbered hooks and short slide text drive huge virality and shares.
- Make slides easy to share and skim to increase distribution and views.