

The Matt Gray Show
Matt Gray
I create content to help you grow your audience, brand, and community through proven systems.
I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses.
I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.
I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses.
I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.
Episodes
Mentioned books

25 snips
Dec 6, 2025 • 24min
how to build a personal brand so magnetic they beg to buy I EP 120
In this engaging discussion, Alex Ikonn, an entrepreneur and CEO of Intelligent Change, shares his journey in creating impactful productivity products like the Five Minute Journal. He explores the crucial Founder Identity Infrastructure that connects personal and company identities, emphasizing gratitude as a core value. Alex also introduces the Content GPS system to transform attention into profit, encouraging fun and enjoyment in business for sustainability. Dive into actionable frameworks and strategies for building a magnetic personal brand!

8 snips
Dec 3, 2025 • 17min
4 blindspots that quietly kill growing businesses I EP 119
Explore four blindspots that could hinder your business growth. Discover how to turn compliance into a competitive advantage and learn to build resilient, anti-fragile businesses. Matt shares Charlie Munger's inversion technique for risk management and the innovative barbell approach to AI strategy. Hear real founders tackle their challenges, and get insights on optimizing team performance with smart ranking methods. This engaging discussion offers valuable frameworks for navigating the tricky landscape of growing a successful business.

29 snips
Nov 30, 2025 • 23min
22 books to make you smarter than 99% of people I EP 118
Explore the secrets behind 22 transformative books that can reshape your thinking on money, health, and business. Discover how to prioritize effectively, embrace deep work, and develop a resilient mindset. Learn to apply the wisdom of legends like Jeff Bezos and Marcus Aurelius. Get insights on luxury branding, creativity, and living for meaningful experiences now, not later. Uncover the importance of curiosity, imperfection, and the courage to be disliked. Each book is a key to thinking differently and multiplying your success.

66 snips
Nov 25, 2025 • 17min
social media is about to change forever (here's how to get ahead) I EP 117
A major shift in social media is on the horizon, and understanding it is crucial for success. Authenticity is evolving; handmade content thrives over polished AI creations. Founders must own their audience through email lists to mitigate platform risks. The content GPS concept emphasizes repurposing long videos into bite-sized pieces for various platforms. Taste is now more important than tactics, guiding creators to focus on enduring art over noise. Lastly, stepping offline can spark creativity and refresh ideas.

18 snips
Nov 20, 2025 • 26min
fixing their $80K/month coaching offer to unlock $250K/month I EP 116
In this engaging session, a coaching business stuck at $80K per month receives vital strategies to ascend to $250K. The importance of streamlined offers and reducing confusion is highlighted. Discover the innovative Offer Stack Pyramid that reshapes revenue approaches. Leadership emerges as a game-changer, emphasizing accountability and effective hiring. The discussion reveals how to manage upsell processes and keep prospects engaged with a cascade of offers. Prepare for a transformation that could reshape your business journey!

20 snips
Nov 18, 2025 • 18min
The Art of Making A Plan (That Actually Works) I EP 115
Discover how to transform busyness into productivity with effective systems. Learn the 30-Day Vision Framework to identify impactful actions and set your Monthly North Star. Matt shares insights on radical deletion to eliminate distractions and streamline focus. Explore the North Star Principle for team alignment and create clear goals with a unique cascade approach. Finally, harness AI to operationalize systems and scale your business smarter. Embrace the freedom that comes with building a business that supports your life.

19 snips
Nov 6, 2025 • 15min
Why Overthinkers Make No Progress (And How To Fix It) I EP 114
Discover seven mental frameworks to tackle overthinking and negativity. Learn about the One Domino Decision to create momentum and the importance of daily gratitude to fight self-shame. Matt shares his method for conducting monthly Personal Board Meetings to clarify goals and gather support. He emphasizes the need to design your environment to enhance clarity and encourages regular exercise to combat anxiety. Strategic rest and seeking external support are highlighted as essential for preventing burnout and achieving personal growth.

Oct 31, 2025 • 29min
how I gained 950,000 Instagram followers (copy this system) I EP 113
Discover the secrets behind growing an Instagram following without ads! Learn about the Content Waterfall, a system that takes one great idea and transforms it into over 20 engaging posts. Dive into high-performing carousel formats that have captivated millions and explore a four-hour weekly content strategy for maximum efficiency. Uncover automation techniques that turn interactions into real revenue and find out how to build a skilled team to scale your media company. Get ready to revolutionize your social media strategy!

32 snips
Oct 24, 2025 • 13min
how to change your life with DEEP WORK (my system) I EP 112
Discover a powerful deep work routine that allows for drastically increased productivity with just 20 hours of work a week. Dive into nightly planning rituals that set long-term goals and establish focused morning meditations. Uncover focus hacks like using salt for brain fog and gamifying tasks. Learn the importance of blocking sacred deep work time to maximize creativity and output. Plus, get insights on maintaining health and managing energy through strategic breaks and outdoor activities.

28 snips
Oct 21, 2025 • 14min
Do THIS for 10min Everyday, It Will Be (Almost) Impossible to Fail I EP 111
Discover a transformative 10-minute daily system designed to break cycles of burnout and procrastination. Learn the art of the Two-Minute Mental Cleanse to spark momentum. Uncover the strategy of focusing on one small win each day. Embrace the Discomfort Challenge, pushing your limits to foster growth. Explore the Ship Messy Protocol, which encourages launching imperfect ideas to accelerate success. Master the One Domino Decision to identify your key daily action for maximum impact.


