The Matt Gray Show social media is about to change forever (here's how to get ahead) I EP 117
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Nov 25, 2025 A major shift in social media is on the horizon, and understanding it is crucial for success. Authenticity is evolving; handmade content thrives over polished AI creations. Founders must own their audience through email lists to mitigate platform risks. The content GPS concept emphasizes repurposing long videos into bite-sized pieces for various platforms. Taste is now more important than tactics, guiding creators to focus on enduring art over noise. Lastly, stepping offline can spark creativity and refresh ideas.
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Anti-Fragile Authenticity
- Matt Gray says handmade, imperfect human content will become more valuable than AI-perfect content.
- Showing mistakes and unique stories creates authenticity AI cannot replicate.
Own Your Audience
- Do build an owned audience (email/newsletter) so you stop renting attention from platforms.
- Convert subscribers into customers with CTAs across every platform you use.
Build Conversion Infrastructure
- Use a repeatable funnel: content → CTA → email capture → product offer to monetize attention.
- Focus on conversion infrastructure instead of chasing virality.
