OWNR OPS Podcast

WELCOME TO SEASON 3 of the OWNR OPS Podcast. 🎙️🔥We’re starting this season with a banger — Owen is 19 years old, built a land clearing business from scratch, and did $37,000 in his first month.The wild part? He pre-sold $20,000+ in land clearing jobs before he even bought his first machine. No excuses. Just action.We break down:✔️ Why he pivoted from stump grinding → land clearing✔️ How he used Facebook ads to generate leads fast✔️ The difference between low-ticket vs high-ticket services (CAC → LTV)✔️ How he handled sales calls + booked site visits✔️ How he closes jobs in person (with a simple checklist)✔️ Pricing, minimums, and keeping the business operationally simple✔️ His plan to scale to $1M revenue in 2026If you’re trying to grow a local service business, this one is loaded with real tactics you can steal.👉 Join the free OWNR OPS community: https://www.skool.com/ownrops🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownerops-spotify💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter

Welcome to Season 3 of the OWNR OPS Podcast 👊This season is focused on helping service business owners:✅ get more leads✅ win more jobs✅ and build systems that scaleWe’ll be talking marketing, sales, and operations with real operators and specialists—sharing what’s working right now and what you can actually take action on.If you’re building a blue-collar or home service business and want to grow faster (without chaos), you’re in the right place.👉 Join the free group and get around other owners doing the work: https://www.skool.com/ownropsWork hardDo your bestNever settle for less

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownropsCan AI actually run parts of your blue collar business better than you? Andy Walker thinks so—and he built the tools to prove it.In this episode, Austin Gray sits down with Andy, co-founder of Stryker Digital, who shares how he used ChatGPT, Claude, and Replit to build a custom retention system in just 10 days—something that would’ve taken 30 devs a full year.From SOP automation and speed-to-lead hacks to real-time customer health scores and AI lead qualification—this is a blueprint for the future of service-based businesses.You’ll learn:Why “mega prompts” are the secret to getting elite AI outputsHow to automate SOP creation using ChatGPT’s Canvas toolAndy’s AI sales system that flags churn risks before they happenWhat tools and data you need to train an AI assistantWhy home service businesses are primed for an AI-powered takeoverIf you’re in HVAC, roofing, land clearing, or any service business—this episode gives you a look into how the pros are building the future with AI.🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops-youtube🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownropsWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

In this installment, Steve Hunsaker, founder of Valley Christmas Lights and Home Service Accelerator, reveals his secrets to rapid business growth. He discusses turning $5K in postcard ads into $28.5K in sales, highlighting the importance of accurate lead tracking. Steve dives into effective speed-to-lead systems and how sticking to high prices ensures long-term success. He also shares insights on staffing strategies and the power of multi-channel marketing to enhance brand visibility, all while emphasizing resilience through entrepreneurial challenges.

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️https://skool.com/ownropsHow should land clearing operators price their jobs in 2025?In this episode, Austin Gray sits down with Jacob Neffendorf, founder of Land Clearing Growth, to unpack everything from day rates vs. project pricing to instant estimate tools, client education, and why pricing transparency actually drives better leads.Jacob shares what’s working right now across 120+ land clearing companies—from pricing psychology and “good, better, best” packages to avoiding tire kickers, improving qualification, and marketing smarter on Facebook.You’ll learn:Why job-based pricing usually beats hourly or day ratesHow to use estimate tools to qualify leads before you ever pick up the phoneThe top mistakes new operators make when pricing their first few jobsHow to get local Facebook content ranking on GoogleWhat mindset shift Jacob says will unlock better clients (and more profit)If you're in land clearing, fire mitigation, or any blue-collar service business—this episode is packed with tactical, field-tested insights you can apply today.🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing ➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops-youtube📞 QUO- Business Phone System That Scales With You: Get 20% off your first 3 months. https://www.quo.com/🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownropsCan AI really generate construction estimates better than a human? Alex Boyd says yes—and built the proof.In this episode, Austin Gray sits down with Alex, founder of Brushwork Land Clearing, who reveals the full tech stack he uses to automate his sales process from start to finish.Using a pendant to record conversations, ChatGPT to summarize and price jobs, and Housecall Pro to send instant estimates—this is the future of blue-collar automation.You’ll learn:How Alex trained AI to understand brush density, terrain, and job pricingThe exact tools he uses to automate everything from estimates to social postsWhy switching from per-day to per-project pricing was a game changerHow AI helps land more jobs with better accuracyThe framework any contractor can use to build their own AI estimating systemIf you’re in land clearing, landscaping, tree service, or any local service business—this episode is packed with real-world, tactical automation strategies.🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops-youtube🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownropsWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownropsHow do faith and business intertwine in the life of an entrepreneur? In this episode, Austin Gray talks with Alex Kirby, a former pastor who turned his passion for landscaping into a thriving multi-million-dollar business. Alex shares his journey of overcoming initial challenges, scaling debt-free, and how his faith played a pivotal role in his success.Alex reveals:How he built Trifecta Landscaping from the ground upThe importance of aligning business with your core valuesMarketing strategies that didn’t require big ad spendThe mindset shifts required to scale past the $250K revenue barrierWhy he chose to franchise and the lessons from his expansionWhether you’re a tradesman or an entrepreneur, Alex’s insights on blending faith, hustle, and business are invaluable. Tune in to learn how to grow your business and create a lasting legacy while staying true to your values.🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops-youtube📞 QUO- Business Phone System That Scales With You: Get 20% off your first 3 months. https://www.quo.com/🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

What’s the real math behind profitable growth in home services? In this episode, Austin Gray talks with Andy Walker (Stryker Digital) about using LTV : CAC (LTGP : CAC), Average Order Value, and speed-to-lead to scale—without racing to the bottom on price.Andy shares:His practical $2K podcast/production mindset applied to service marketing.A step-by-step speed-to-lead framework (3-minute call, 7-day follow-up, long-tail nurture) Facebook vs Google Ads for high-ticket services (roofing, mitigation, remodeling) Bonus-stacked offers, guarantees, and timeline commitments to win without discounting.How weekly manual reporting builds data discipline and sharper decisions Why focus beats shiny objects—and when to expand.Whether you’re in the trenches scaling a local service brand or optimizing your acquisition flywheel, this episode gives you the playbook to raise AOV, improve LTGP : CAC, and outspend competitors profitably. Listen in to turn your marketing into a durable growth engine.🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops-youtube🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownropsWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

In this conversation, Jacob Nefendorf, the Founder of Rise Online Ads and a land clearing growth expert, shares insights on transforming from a busy operator to a true business owner. He discusses actionable strategies for scaling land clearing businesses, including defining ideal customers and implementing the 72-hour booking system to triple close rates. They dive into content strategies suited for platforms like TikTok and YouTube, and explain how transparent pricing can filter out tire-kickers, ultimately leading to stronger customer relationships.

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownropsAre Facebook ads dead for local service businesses? Not even close.In this episode, Austin Gray chats with Jacob Neffendorf, founder of Rise Online Ads — an agency managing Facebook ad campaigns for over 125 land clearing businesses nationwide. Jacob unpacks how he’s helping operators land six-figure jobs, get 100+ leads per month, and scale with simple, proven strategies.You’ll learn:How one video ad landed a $425K right-of-way clearing jobJacob’s preferred pricing model: day rate vs. by-the-jobThe biggest mistake land clearing operators make in salesWhat to say in a 2025 Facebook ad (hint: targeting is changing)How focusing on one niche can transform your agency or service businessWhether you’re a contractor or a marketer, this is a tactical deep dive into what’s actually working right now.🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops-spotify🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownropsWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!