In '$100M Leads', Alex Hormozi shares in-depth advice on lead generation, drawing from his extensive experience. The book, which took over 3,500 hours to write, includes 273 pages, 106 drawings, and 62 pro tips to help readers understand and implement effective lead generation strategies. Hormozi emphasizes the importance of creating valuable products, introducing good friction in sales processes, and focusing on engaged leads rather than just accumulating names.
In '$100M Offers', Alex Hormozi provides actionable strategies and tactics for entrepreneurs and sales professionals to create compelling offers that attract high-value customers. The book emphasizes the importance of understanding the target audience's needs, creating a 'Grand Slam Offer' that combines attractive promotions, unmatchable value propositions, premium pricing, and unbeatable guarantees. Hormozi also discusses the value equation, pricing strategies, and how to leverage scarcity and urgency to increase demand and profits. The book is filled with real-life examples and step-by-step processes, making it a practical guide for both new and experienced entrepreneurs[1][3][4].
In this solo episode of the OWNR OPS Podcast, I’m sharing some powerful insights I’ve been learning about how to scale a service-based business the right way.
From mastering paid ads to building systems that actually work for growth, I break down the key strategies I’m using to grow my business, Bearclaw, and how you can apply them to your own local service business.
Whether you’re just getting started or looking to optimize what you’ve already got, these actionable tips will help you level up and push your business forward.
For those who don’t know me, I’m Austin Gray — owner of Bearclaw Land Services, specializing in land clearing, forestry, and snowplowing.
I’m also the host of OWNR OPS, where I share my journey and learn from other seven-figure service business owners so we can all grow together.
In this episode, you’ll learn:
The importance of building strong systems before scaling.
How paid advertising and sales funnels are critical to growth.
Why tracking and analyzing leads through tools like Google Tag Manager is essential.
How tagging customers in your CRM can increase long-term customer value.
Austin’s top tips for generating better leads and optimizing marketing efforts.
Tune in and learn from Austin’s journey to growing a successful service business!
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🔥 Get ranked #1 On Google With Stryker Digital SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📰 Sign up for the OWNR OPS Newsletter: → [ownrops.com/newsletter](http://ownrops.com/newsletter)
💰Join our Free OWNR OPS Skool Community to grow your local service biz:➡ https://skool.com/ownrops
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