

$1.6M Painting BIZ Owner Built A Software Startup
17 snips Jun 27, 2025
Tanner Mullen, an entrepreneur and founder of Drip Jobs, shares his journey from a painting business owner to a software startup leader. He discusses the significance of automating lead processes and enhancing customer experience. Tanner emphasizes that branding goes beyond logos to the stories customers tell. He highlights the challenges of integrating automation tools and stresses empathy in communication to optimize customer engagement. The conversation offers valuable insights for service-based entrepreneurs seeking to grow their impact and streamline operations.
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Early Painting Experience
- Tanner Mullen started painting with his dad at age 13, prepping rooms and taping baseboards.
- He earned $60 a day doing prep work, which instilled a lasting passion for painting.
From Family Struggles to Hiring
- Tanner started a painting business inspired by his dad’s passion despite his dad's addiction struggles.
- He initially used subcontractors but quickly shifted to hiring employees for better control and reliability.
DIY Automation Startup
- Tanner built his first automation using HomeAdvisor leads, Zapier, and ActiveCampaign to book appointments.
- He hacked together no-code solutions and sold white-labeled automations to other painters.