OWNR OPS Podcast Build A Brand That Speaks To Your Ideal Customer
12 snips
Jul 11, 2025 In this enlightening discussion, Brian Sooy, a certified brand architect with over 30 years of experience, shares invaluable insights into branding for service-based businesses. He highlights common pitfalls companies make, emphasizing that branding goes beyond logos to focus on messaging and storytelling. Brian introduces his CARE framework, which enhances brand clarity and relevance. He illustrates how effective branding sets the stage for premium pricing and team attraction, providing practical strategies to help businesses differentiate themselves and resonate with their customers.
AI Snips
Chapters
Books
Transcript
Episode notes
Brand Is Customer Storytelling
- A brand is not just a logo; it's the story customers tell themselves and others about their experience with your company.
- Words and messaging are as important or more than visual elements in building a lasting brand.
Bearclaw Name Origin Story
- Austin Gray shares how he named Bearclaw after a local mountain with claw-like scratches.
- He started with general land services to cover multiple offerings before narrowing focus.
Define Brand Category Clearly
- Clearly define your company category to help customers understand your services.
- Use specific, descriptive words alongside your brand to connect with your ideal customer's problems.
