#10798
Mentioned in 6 episodes

The brand gap

Book • 2003

Mentioned by

Mentioned in 6 episodes

Mentioned by Chris Do as the author of several books on branding, including "The Brand Gap", "Zag", "The Brand Flip", "Scramble", and "The Brand Dictionary".
38 snips
073 - Deep Dive: Branding, Sales and Creativity — with Marty Neumeier
Mentioned by Nate Kadlac as a great book on branding.
24 snips
Design Tips for Non-Designers
Mentioned by Brian Sooy as the author of a book with a great illustration about branding.
12 snips
Build A Brand That Speaks To Your Ideal Customer
Mentioned by Chris Do , discussing the skills needed to be a great brand strategist.
11 snips
061 - Marketing vs. Branding — with Fabian Geyrhalter
Mentioned by Chris Do while discussing the definition of design.
243 - It's Only Money
Mentioned by Debbie Millman alongside Pattern Recognition, offering a perspective on the power of brands.
#472: Books I've Loved — Debbie Millman

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