Marty Neumeier

Marty Neumeier, a branding and marketing legend and author of 'The Brand Gap,' shares his journey from the Art Center College of Design to Silicon Valley. He explores the connection between creativity and business, emphasizing that branding is more than visuals—it's about emotional perception. Marty discusses the power of storytelling in branding, the importance of effective communication, and how to achieve customer loyalty. His insights on specialization and community empowerment make for an enlightening conversation for aspiring brand specialists.

Join branding expert Marty Neumeier, author of influential works like The Brand Gap, as he navigates the evolving landscape of branding amidst rising autocracy and AI. He emphasizes how trust, openness, and shared meaning are essential in a world where truth is optional. The conversation highlights the risks of brand neutrality and the crucial role of brand builders as educators. Neumeier also discusses the importance of sustaining human values in business and how emerging MetaSkills can help navigate these challenges.