Brian Sooy

In this enlightening discussion, Brian Sooy, a certified brand architect with over 30 years of experience, shares invaluable insights into branding for service-based businesses. He highlights common pitfalls companies make, emphasizing that branding goes beyond logos to focus on messaging and storytelling. Brian introduces his CARE framework, which enhances brand clarity and relevance. He illustrates how effective branding sets the stage for premium pricing and team attraction, providing practical strategies to help businesses differentiate themselves and resonate with their customers.

You might offer an amazing product or service with incredible value but if you aren't clearly talking about it in your marketing as well as on your website, you are leaving all those potential customers in the dark!   In today's episode, J.J. and April answer a question from a Hero Maker like you who's struggling to get his potential customers to realize they even have a problem before showing them how his business can help fix it. They also talk with marketing expert and StoryBrand Certified Guide Brian Sooy who gives you five effective ways you can highlight the problem you solve for customers to overcome their objections and eliminate the road blocks standing between you and growing your business.   You can contact StoryBrand Certified Guide Brian Sooy directly at MarketingMadeSimple.com/Brian-Sooy.   --   WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand