Todd Irwin

In this enlightening conversation, Todd Irwin, Chief Strategy Officer at Phaser and author of De-Positioning, challenges conventional branding wisdom. He argues that traditional positioning strategies are faltering and instead promotes attacking norms to find your edge. Todd shares insights on how addressing core customer pain points can lead to significant brand growth and ROI. He provides actionable advice for founders and strategists, emphasizing the importance of integrating problem-solving into brand strategy. Get ready to rethink your branding approach!