Todd Irwin
Founder and Chief Strategy Officer at Fazer and brand strategist focused on depositioning; has advised Fortune 500 companies, SMEs, and startups for three decades on brand strategy and competitive positioning.
Best podcasts with Todd Irwin
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Oct 2, 2025 • 42min
S06.E16 - De-Positioning: A Bold New Playbook for Brand Strategy with Todd Irwin
In this enlightening conversation, Todd Irwin, Chief Strategy Officer at Phaser and author of De-Positioning, challenges conventional branding wisdom. He argues that traditional positioning strategies are faltering and instead promotes attacking norms to find your edge. Todd shares insights on how addressing core customer pain points can lead to significant brand growth and ROI. He provides actionable advice for founders and strategists, emphasizing the importance of integrating problem-solving into brand strategy. Get ready to rethink your branding approach!
Dec 6, 2025 • 43min
Brand De-Positioning and the Art of Competitive Advantage
Todd Irwin, a brand strategist and founder of Fazer, brings his creative background to the forefront as he discusses the transformative concept of depositioning. He argues for a shift from mere brand differentiation to problem-solving, emphasizing how brands can win by addressing customer pain points. Todd critiques the marketing industry's obsession with differentiation, using Apple as a prime example. With insights on the rise of AI and the importance of strategies that focus on solutions, he inspires both agencies and entrepreneurs to adapt for growth.
