OWNR OPS Podcast

$5 Mastermind: How Shannon Jean Built a 39K Audience in Just 9 Months

10 snips
Jul 18, 2025
In this conversation with Shannon Jean, a serial entrepreneur known for his expertise in liquidation and social media growth, he shares how he rapidly grew his following on X from 500 to 39K. He introduces his Whistle → Workhorse → Whale strategy and discusses creating products like a $5 mastermind and leveraging low-cost offers to attract higher-paying clients. Tips on building a global team, effective content creation, and the importance of adapting to market needs illuminate his journey. Shannon’s insights provide a roadmap for turning attention into scalable revenue.
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ANECDOTE

Auctions Spark Major Growth

  • Shannon Jean's account blew up after posting about auctions, gaining 5,000 followers from one post.
  • This auction content became his "whistle" to attract people initially.
ADVICE

Leverage Lead Magnets Effectively

  • Use lead magnets to capture emails by providing valuable, relevant content like lists or guides.
  • Share lead magnet links in replies to engage interested users and build your subscriber base.
ADVICE

Delegate But Keep Content Control

  • Delegate tasks like newsletter creation and technical management to assistants.
  • Focus your energy on creating original content that reflects your authentic voice.
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