Building an Engaging Newsletter and Lessons in Course Creation

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How do you turn one viral auction post into a thriving $5 mastermind, multiple digital products, and high-ticket coaching? 

Shannon Jean—serial entrepreneur and liquidation pro—breaks down his entire Whistle → Workhorse → Whale system:

• The “auction whistle” that rocketed him from 500 → 39K followers
  

• Crafting a simple PDF lead magnet that captured 1,000+ emails
  

• Pricing (& repurposing) digital products on Gumroad and Kajabi
  

• Building a global team and using Content OS to 10× content output
  

• Creating the $5 Mastermind community as a low-friction funnel
  

• When to raise prices on coaching and manage client demand
  

• Delegation tips: freeing yourself from sales & ops to chase bigger plays
  

If you’re ready to transform attention into scalable revenue—whether through newsletters, courses, or community—this episode is your playbook.

Links & Resources

• Follow Shannon on X: @ShannonJean

•OWNR OPS Newsletter & tools: ownerops.com

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🔥 Mentioned in This Episode 🔥

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