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How do you turn one viral auction post into a thriving $5 mastermind, multiple digital products, and high-ticket coaching?
Shannon Jean—serial entrepreneur and liquidation pro—breaks down his entire Whistle → Workhorse → Whale system:
The “auction whistle” that rocketed him from 500 → 39K followers
Crafting a simple PDF lead magnet that captured 1,000+ emails
Pricing (& repurposing) digital products on Gumroad and Kajabi
Building a global team and using Content OS to 10× content output
Creating the $5 Mastermind community as a low-friction funnel
When to raise prices on coaching and manage client demand
Delegation tips: freeing yourself from sales & ops to chase bigger plays
If you’re ready to transform attention into scalable revenue—whether through newsletters, courses, or community—this episode is your playbook.
Links & Resources
• Follow Shannon on X: @ShannonJean
•OWNR OPS Newsletter & tools: ownerops.com
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🔥 Mentioned in This Episode 🔥
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