Dive into the psychology behind New Year’s resolutions and the reasons why we struggle with commitment. Explore time discounting and anticipated regret, crucial factors that affect decision-making. Uncover the dual nature of willpower, likening it to both a depleting battery and a growing snowball. Discover practical strategies for setting attainable goals and the importance of small, manageable changes. Also, learn how these insights can help businesses better engage with customers.

In this engaging discussion, Jodi Wellman, author of "You Only Die Once" and a passionate advocate for living fully, shares her insights on making the most of our limited time. She explores how embracing mortality can inspire meaningful living rather than fear. Jodi introduces the concept of "4,000 Mondays," reminding us to pursue dreams without regrets. With lively anecdotes, she discusses the importance of prioritizing what truly matters, overcoming inertia, and making small changes that lead to a vibrant, fulfilling life.

Dan Pink, renowned author of Drive and The Power of Regret, discusses how embracing regret can be a positive force. He reveals insights from his research, including the American Regret Project, and outlines four core categories of regret: foundational, boldness, moral, and connection. As the New Year approaches, Dan encourages listeners to reflect on their past regrets to clarify values and guide future decisions. He emphasizes using regret as a tool for personal growth and better decision-making, transforming what seems negative into an opportunity for self-discovery.

Dr. Rob Wolcott, an adjunct professor focused on innovation strategy, and Kaihan Krippendorff, CEO of OutThinker Networks, discuss their book Proximity and its impact on business in a digital age. They explore how technology allows for value creation closer to consumer demand, transforming industries like healthcare and energy. With practical examples from on-demand pharmaceuticals to generative AI, they highlight the future of legacy brands, emphasizing the importance of responsiveness and efficiency in today's rapidly evolving market.

Explore the powerful business insights extracted from NASA's space missions. Learn how problem identification and innovative solutions were key to their success. Discover the importance of testing and timely action in driving progress. Uncover the value of delegation and support for empowering teams. Understand how visibility can rally public engagement and the impact of thoughtful word choice in leadership. This discussion brings valuable lessons from the past into today's business landscape.

In a captivating discussion, Steve Martin, an acclaimed author and expert in persuasion, shares his insights on the influence equation, merging evidence, economics, and emotion for transformational change. He elaborates on the power of reciprocity in crafting strong professional relationships and effective strategies for influencing large organizations. Steve emphasizes the importance of context in influence, advocating for authenticity and sustained effort over quick fixes. Listeners gain valuable tools to enhance their influence in business and beyond.

Delve into the intriguing concept of social proof and its powerful influence on decision-making. Learn about the six types of social proof, from celebrity endorsements to user testimonials. Discover how businesses can effectively harness these strategies to build trust and credibility. Explore the psychological mechanisms that drive consumer behavior and the impact of herding instincts. Gain insights into leveraging social media and influencers for greater brand engagement and success.

DJ Sprague, CMO of Shopper Approved and a reputation management expert, shares his journey from the limousine business to enhancing brand perception. He discusses how exceptional customer service can create memorable experiences that drive loyalty. DJ emphasizes the importance of an integrated marketing strategy, where every department works together to uphold the brand promise. He also highlights the value of leveraging customer reviews for credibility and SEO, while explaining the peak-end rule's impact on customer satisfaction.

Delve into the fascinating world of negative reviews and their unexpected benefits. Explore why we pay more attention to critique than praise, with insights into psychological concepts like herding instincts and cognitive dissonance. Learn effective strategies for responding to feedback that reflect your brand's values while turning criticism into growth opportunities. Discover the ideal star rating for conversions and why public responses to negative feedback matter. Transform negativity into constructive insights for a better brand connection.

In this discussion, Dr. Robert Kurzban, an expert in evolutionary psychology and author of 'Why Everyone Else Is a Hypocrite,' explores the fascinating modularity of the human brain. He explains how our brains have different compartments influencing various behaviors and beliefs. Topics include strategic ignorance, the power of nonverbal communication, and how subtle context changes can impact decisions. Robert also shares insights from his entrepreneurial venture, Bondzy, which applies behavioral economics to enhance reliability in social interactions.