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Partnerships Unraveled

Latest episodes

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May 8, 2023 • 27min

031 - Gear your Partner Journey towards TTV

Eager to achieve a quick time-to-value?Time to value, also known as TTV, in partnerships, measures how long it takes for a newly onboarded partner to achieve their first revenue.Short TTV leads to faster revenue for partners and greater engagement, while a long TTV can result in disengagement and loss of partners.In the latest episode of our podcast, our CEO Rick van den Bosch and our VP of Partners Alex Whitford deliver their secrets for a fast TTV.Among which you'll find tips for:- Setting clear expectations with your partners- Defining the steps needed to achieve the first deal- A solid onboarding process- Measuring and analysing metrics continuouslyCheck out episode 31 of Partnerships Unraveled _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners
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May 1, 2023 • 25min

030 - Partnerships: Marathon or Sprint?

Would you say partnerships are more like a marathon or a sprint? 🏃‍♀️Our CEO and VP of Partners had a lot to say about this topic in the latest episode of our podcast. Spoiler: they kind of agreed on the fact that partnerships require a long-term mindset, but with a race sprint mentality. Tune in as they discuss 🎧 : + The Importance of partnerships in driving profitability+ Building successful partnerships through honesty, integrity, reciprocity, and long-term commitment+ Internal and External Races in Partnerships+ Sprinting to Self Sustainable Revenue in Partnership#Podcast #PartnershipsUnraveled #Channel_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners
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Apr 24, 2023 • 30min

029 - Shift from Portal to Platform

We criticize partners portals all the time...But are there really other options? Yes!And that’s exactly what you’ll find that out in the latest episode of our podcast Partnerships Unraveled Our CEO and our VP of Partners talk about to shift from a portal to a platform in the channel partner ecosystem and what that entails.Tune in as they cover:+ Combining distribution and unmanaged partners+ The importance of data in driving partner success+ The role of digital platforms in partner recruitment and success+ Embracing the marketplace model for channel#ChannelPartners #Portals #PartnerSuccess #Podcast_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners
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Apr 17, 2023 • 32min

028 - Dreaming of the Partner Promised Land

What does your partner promised land looks like? For our CEO @Rick and our VP of Partners @Alex, it looks like :⭐ Effortless partner recruitment ⭐ Easy, fast & rewarding partner journey ⭐ Self-sufficient partners ⭐ Managing partners at scale ⭐ Predictable & scalable partner revenueTune in as they share how to reach every channel manager dream  🎧Episode 28 of Partnerships Unraveled is available! 🎉_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners
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Apr 10, 2023 • 30min

027 - Aligning ISVs with Channel Partners

In this week's episode of Partnerships Unraveled, our CEO, Rick and VP of Partners, Alex share some valuable insights on how to better align with ISV partners of your channel collaborators. They emphasize building strong use cases, segmenting aggressively, and targeting a specific niche to create cohesive solutions that provide maximal value to end-users. Tune in as they talk about 🎧:Why ISV partnerships are important for end-usersHow to align with resellers' ISV partnershipsCo-marketing strategies for ISV partnershipsAnd if you're feeling brave, suggest some topics for future discussion – who knows, you could be the next star of our podcast ⭐_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners
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Apr 3, 2023 • 30min

026 - What Partnerships Can Learn From Customer Success ?

Customer success and partnerships have a lot in common. 👉Both require understanding the needs and goals of the customer or partner and creating a plan to drive towards success. 👉Onboarding is crucial for both, as it is where a plan is created and executed with real-time measurement of milestones to ensure both parties are achieving their goals. 👉Technology is used to help track and manage success for a larger number of customers or partners.In this week's episode of Partnerships Unraveled, our CEO @Rick and our VP of Sales @Lotte Cohen talked about what partnerships can learn from customer success. Tune in as they also explore 🎧:Partner Engagement and Health Scores Enabling Success for Smaller Partners Automating and Digitising Partner Journey Using Data to Proactively Solve Challenges for Partners_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners
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Mar 27, 2023 • 32min

025 - Partner Recruitment: Quantity or Quality?!

Looking for valuable insights into how companies can effectively recruit and work with partners to drive success? 🧐In this week's episode, our CEO and VP of Partners outline the three-phases in partner programs : startup, ramping up, and doing it at scale. Here are a few takeaways from their conversation: It is critical to focus on partner-led sales to achieve significant revenue growth and scale sales teams.Boutique partners specializing in a specific vertical can be a good starting point for recruitment, and defining the ideal partner profile is key.To achieve mass partner recruitment, companies should focus on automation and have a strong end user brand.Creating a repeatable process to guide partners towards self-sustainable revenue is the dream of every single vendor.Make it come true ✨_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners
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Mar 20, 2023 • 31min

024 - Partners Are NOT Coming To Your Portal Pt.2

Last week, we talked about the issues that come with partner portals. But if not partner portals... then what? 🤨This week, our CEO and VP of Partners got into the changes you need to make to leave portals behind and enter the new era of partnership management. Ready to step up your game?Tune in to listen right now_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners
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Mar 13, 2023 • 26min

023 - Partners Are NOT Coming To Your Portal Pt.1

Partners aren’t coming to your portal?No worries. We got you.This week’s episode of Partnerships Unraveled is all about portals and partner engagement.Tune in as our CEO and VP of Partners talk about :Why less and less partners are actively using portalsThe benefits of portals, because..yes, there are still someAnd most importantly, where partner portals are failingIf you are a true believer in portals, prove us wrong and send us a DM on LinkedIn!_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners
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Mar 6, 2023 • 21min

022 - Innovating Together: The Power of Tech Partnerships

In today's episode, we have a special guest joining Alex instead of his usual partner-in-crime, Rick. That's right folks, it's time to give a warm welcome to our very own CTO, Jens van de Graaf! As they dive into the topic of tech partnerships, Jens and Alex paint a vivid picture of the strengths, weaknesses, opportunities and threats. They'll explore the ins and outs of tech partnerships and discuss why they're crucial for any business that wants to make it in the tech world. They will also talk about how tech partnerships are the ultimate win-win situation for everyone involved, including the end user. So sit back, relax, and get ready to unravel the secrets of successful tech partnerships with our dynamic duo. This is an episode you don't want to miss!_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

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