No revenue, no attention.This is especially true for partnerships. If you want to get the attention of your partners, you need to pick the right ones and show them how you could generate revenue together. 👉Stop chasing after high-profile partners without really thinking about whether they're a good fit. 👉Focus on partners who can help you create value for your customers.👉Close the partner engagement gap. Remember: where revenue goes, attention flows. Episode 21 of Partnerships Unraveled is available 🎧Tune in to learn how to cut through the noise, from recruitment to onboarding and retention. #podcast #partnershipsunraveled #engagement #sales_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

With 20 to 30 vendors, partners often lack time and resources to keep up with campaigns. And that can create blockages. Whether it’s on the roads, in your lungs, or slowing down your channel... Congestion is never good. In this week's episode of Partnerships Unraveled, our CEO and VP of Partners share their tips to get your partners' attention.Spoiler alert 🤫: You need to shift from channel push to end-users pull. _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Did you know you could double network effect with channel partnerships?Yes. Double. Even triple.All of that...thanks to alliance campaigns. By pooling resources and expertise, you'll be able to reach new end-users, increase partner engagement, and drive better ROI.Ready to start scaling your partner marketing?Listen or watch this week's episode of our podcast for guidelines 🎧#Podcast #PartnershipsUnraveled #AllianceCampaigns #PartnerMarketing_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Implementing an effective deal registration program can help you to maximize the benefits of working with channel partners.But deal registration is not that easy.😔👉 Ensuring accuracy and completeness of information submitted by sales reps and channel partners👉 Tracking the status of deals through their lifecycle to avoid overlaps with other partners or sales reps 👉 Integrating deal registration processes with other systems such as CRM, order management, and financial reportingThese are some great challenges discussed by our CEO and VP of Partners in this week's episode of our podcast Partnerships Unraveled.  Tune in right now! 🎧_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Have you experienced the power of social selling yet? Social selling is about leveraging your social network to find the right prospects and build trusted relationships. It is ultimately a sales technique. But one that everyone in your organization can take part in – and benefit from. Why does it makes so much sense for B2B and the channel?What kind of content should you bet on?How can you enable your partners with it?That's what you'll find out in episode 17 of Partnerships Unraveled alongside some tips to build your own social selling program. 💪_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

This episode of Partnerships Unraveled can be summed up in 3 letters.M,D,F...We're not talking about medium-density fibreboard but about market development funds. To name a few things discussed in episode 16 of Partnerships Unraveled:-> What is MDF and why was it originally created?-> How can you tie it to revenue?-> Some examples of MDF gone wrong  And of course... our CEO and VP of Partners also chatted about paid advertising. Care to know what they had to say about MDF? Listen or watch this week's episode!  _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Complicated to engage in actual conversations with your partners when you work with so many, right?Yet, it’s worth it. It's the only way to grasp what truly matters to them and to maintain engagement. And there are actually ways to make it possible, even with hundreds of partners.In episode 15 of Partnerships Unraveled, we talk about to-partner communication. What are the different types of communication?Product introductions, promotions, campaigns, events, webinars, etc.Who are you talking to? Partner segmentation is key for a relevant communication strategy. How to reach partners? Mail inboxes are crowded. A multichannel approach is necessary these days. Social media, Slack, Teams... that's where you'll find your partners!It's time to start conversing with your partners, don't you agree?_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Categorizing your partners can help you to deliver a far more specialized strategy. In episode 14 of Partnerships Unraveled, we talk about partner segmentation and how it can positively impact your channel – if done well.There are several ways to go about it. ➡️Partner type, regions, language, products...How do you choose? Listen to this episode to find out what's the best tactic for your channel._________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

It's the new year already!  What do you think will be the key trends in channel for the coming period?In this week's episode, we make predictions for 2023. Sorry to spoil the fun already but... recession is in the air.● How do you deal with it? ● How do you drive impact?● How to save costs?● How to increase revenue? These are questions our CEO and VP of Partners answer in this first podcast of the new year. You'll be surprised to find out that doing business in the middle of recession might have some upsides..._________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

While most businesses rely on resellers, the great ones invest in building great partnerships. And in a partnership, every day should feel like Christmas. 🎄In episode 12 of Partnerships Unraveled, we draw lessons from the most wonderful time of the year : Generosity is keyReceiving presents is awesome. But how fun is it to spend time picking the perfect gift and to watch people unwrap them? Giving is underrated in partnerships. Yet, it is crucial to make your partners feel special if you want to keep them around!Make it personalThe most expensive gift isn't always the best. Throwing huge amounts of money around is not necessarily the driving factor for successful partnerships. Crafting a really unique plan that is going to help you and your partners grow together however... Want to see our CEO and VP of Partners and Operations in Santa suits?Watch our special X-mas episode on LI or YouTube! 🎁#partnershipsunraveled #partnerships #podcast #christmas_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners