099 - Jeremy Balius - Creating The Right Channel Marketing Content

Jeremy Balius, managing director and co-founder of Filament, shares valuable insights on the challenges partners face in distinguishing themselves and the importance of providing solution-based content instead of just product specifics.

We also explore the unique hurdles that SMB partners encounter in outbound selling. From the importance of continuous communication to the necessity for customizable core campaigns, we explore how vendors can better support SMB partners. Highlighting examples from industry giants like Microsoft and Cisco, we discuss the benefits of tailored, automated marketing support and the effectiveness of focusing on specific verticals to meet diverse market needs.

Finally, we discuss the strategic advantages of value-based selling and creating niche-specific content. Learn how understanding the distinct pain points of various industries can help partners segment their audiences more effectively. 

Connect with Jeremy on LinkedIn: https://www.linkedin.com/in/jeremybalius/

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