Ever wondered how to navigate the complexities of managing large-scale tech partnerships? Join us as we sit down with Stacy Betts who shares his invaluable insights on working with Cisco's top U.S. partners. 

Stacy reveals his secrets for aligning thousands of salespeople, maintaining engagement amid constant change, and striking the perfect balance between high-volume and high-value strategies. Discover how digital technology can streamline processes while nurturing long-term customer relationships and why a lifecycle approach is crucial in today’s subscription-driven market.
 
In this episode, Stacy delves into the philosophy of experimentation within complex channel environments and the importance of failing forward. He also highlights the significance of pre-sales collaboration and formalizing roles early in the sales process to achieve better customer outcomes and increased revenue. 

Connect with Stacy: https://www.linkedin.com/in/stacybetts/

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