On this episode of Distribution First, we're diving deep with Lashay Lewis on how the right content distribution strategies can boost your bottom-of-funnel results.

She peeled back the curtain on her masterful approach to bottom-of-funnel (BOFU) content and how it's been a game-changer in her marketing strategy.

Here’s a sneak peek at what you’ll discover in this episode:

1. The Power of Proper Channel Selection: Lashay kicks things off by emphasizing why choosing the right platforms can make or break your distribution success.

2. Strategic Paid Ads Usage: Dive into how Lashay uses paid ads to creatively retarget audiences and pull them down the funnel.

3. Quality Over Quantity: Discover why Lashay prioritizes the quality of connections and content over mere numbers.

4. Integrating Practical Content: Learn the importance of using hands-on tools like templates and checklists to provide real value in your content.

5. Focus on Conversions: It's not all about traffic volume. Lashay shares why driving conversions should be the ultimate goal of your content efforts.

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CONNECT

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🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

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SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

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095 - Oren Yehudai - SMB Channel Mastery