098 - Gaidar Magdanurov - Partner Sales and Marketing Enablement

Gaidar Magdanurov, President of Acronis, shares the innovative approach Acronis has taken to evolve from a backup company into a leader in cyber protection. Gaidar shares the essential steps Acronis is taking to empower their partners, including robust technical and sales training, enabling them to effectively communicate the value of holistic security solutions to their customers.

We also tackle the critical components for Managed Service Providers (MSPs) to thrive, from customer acquisition to upselling strategies and the importance of a solid backup and recovery policy. Gaidar discusses the power of value-based marketing, showcasing how MSPs can frame their services in terms of customer value rather than technical jargon. 

Connect with Gaidar: https://www.linkedin.com/in/gaidar/

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