In this episode, we shift our focus to the dark side of the channel: your sleeping partners. While we've previously explored strategies for bringing new partners onboard, today we tackle the challenge of reigniting inactive partners and how to transform them into revenue-generating powerhouses again.  We discuss the different types of inactive partners and emphasize the importance of identifying partners who were previously successful in driving revenue but may have shifted their focus or aligned with competitors and talk about leading indicators such as revenue performance, marketing efforts and engagement levels. Rather than waiting for partners to be inactive for three quarters (as the industry standard suggests), we explore the importance of leveraging data, automation, and health scores to catch partners just before they become inactive and reenergize the relationship.And last but best, we outline how crucial it is to understand the underlying reasons for partner churn and how to avoid it in the first place. _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Join us for the final episode of our five-part series, "Bridging the Partner Recruit to Revenue Gap," as we dive into the dynamic world of co-selling. Co-selling is the culmination of a successful partnership journey, where recruiting, onboarding, enabling, and marketing come together to teach partners the art of effective selling. It's that important moment when partners discover their potential to find, open, and close profitable opportunities.In this action-packed episode, we'll reveal the secrets to achieving sustainable revenue through co-selling. We'll explore the best timing for starting the co-selling process and share real-world success stories. Discover how engagement, revenue, and reputation all intertwine in the partner ecosystem. Together, we'll unlock the power of co-selling and achieve numerous successes with our partners.Tune in now to learn when to start your co-selling journey, the importance of building trust early on, and the crucial role of account mapping in taking your partnership to new heights. Get ready to transform your co-selling strategy and ignite long-term success!_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

 Want to unlock the power of co-marketing?Listen to the fourth episode of our five-part series about getting new partners to first revenue as quick as possible.This week Rick van den Bosch and Alex Whitford 🔹 talk about :-      How to make marketing pieces relevant and digestible for different audiences-      How to use personalization, segmentation, automation, and tooling for marketing enablement-      The secrets of social selling-      And ultimately how to co-sell with your partners _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Want to guide your freshly recruited partners to revenue as quickly as possible? Listen to the third episode of our five-part series – Partner Enablement : Driving Success in Marketing, Sales and Tech.In the episode, Rick van den Bosch and Alex Whitford 🔹 Whitford discuss the enablement process as a crucial driver for future partner success.And here are top 3 learnings from their conversation: 1. Enablement always starts with the same question : How can I make this easier?Your partners participate in loads of programs. They know best what works best, and what they need to succeed. 2. The level of enablement required depends on your partner typeA referral partner needs a wildly different enablement strategy than an ISV. Knowing that, work back from the outcome you’re looking to deliver. 3. Co-process and blending enablement with marketing plans can drive better conversion and faster successInstead of teaching how to sell a product, go and sell it together with your partner. On the job training is the best! (Keep it to yourself, but next week’s episode will be about co-marketing )_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

 Want to increase your conversion rate from recruit to revenue?Make sure you got a killer onboarding. This week, @Rick van den Bosch and @Alex Whitford are tackling the second part of our five part series about Bridging the Partner Recruit to Revenue Gap (AKA How to get new partners to first revenue as quick as possible?). And this podcast episode is all about the crucial driver for future partner success that is onboarding!A few take aways from their conversation you want to implement:Tailor your onboarding process to the specifics needs of each type of partnerCreate an ideal partner profile and proactively seek out partners who fit that profileBet on automation and a streamlined process to focus on building relationships and closing deals with your partnersStay tuned!  The next three episodes of our series will be about Partner Enablement, Co-marketing, & Co-selling. _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

A well-designed partner program reduces dropout rates, cultivates deeper relationships, and accelerates growth. This week, our CEO Rick van den Bosch and our VP of Partners Alex Whitford gave precious tips to build a great partner program: Take a targeted approach to partner recruitment, ensuring partners can contribute to revenue quickly. Avoid high recruitment rates with low revenue conversion, as it hampers channel effectiveness. Clear expectations, precise planning, and technology investments are key. Scaling the program and improving communication are essential elements for long-term success.Model effective partner programs after successful direct sales and customer success strategies. Building an ideal partner profile that can achieve self-sustainable revenue streamlines the program and drives growth.Listen to the full episode  #PartnershipsUnraveled #PartnerProgram #RevenueGeneration (_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Looking for long-term success in your partnerships?@Rick van den Bosch and @Alex Whitford got you.They couldn’t stop talking about it in the latest episode of our podcast Partnerships Unraveled.Tune in as they deliver their key strategies for channel integrity.Spoiler  : trust in on top of the list._________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Eager to achieve a quick time-to-value?Time to value, also known as TTV, in partnerships, measures how long it takes for a newly onboarded partner to achieve their first revenue.Short TTV leads to faster revenue for partners and greater engagement, while a long TTV can result in disengagement and loss of partners.In the latest episode of our podcast, our CEO Rick van den Bosch and our VP of Partners Alex Whitford deliver their secrets for a fast TTV.Among which you'll find tips for:- Setting clear expectations with your partners- Defining the steps needed to achieve the first deal- A solid onboarding process- Measuring and analysing metrics continuouslyCheck out episode 31 of Partnerships Unraveled _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Would you say partnerships are more like a marathon or a sprint? 🏃‍♀️Our CEO and VP of Partners had a lot to say about this topic in the latest episode of our podcast. Spoiler: they kind of agreed on the fact that partnerships require a long-term mindset, but with a race sprint mentality. Tune in as they discuss 🎧 : + The Importance of partnerships in driving profitability+ Building successful partnerships through honesty, integrity, reciprocity, and long-term commitment+ Internal and External Races in Partnerships+ Sprinting to Self Sustainable Revenue in Partnership#Podcast #PartnershipsUnraveled #Channel_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

We criticize partners portals all the time...But are there really other options? Yes!And that’s exactly what you’ll find that out in the latest episode of our podcast Partnerships Unraveled Our CEO and our VP of Partners talk about to shift from a portal to a platform in the channel partner ecosystem and what that entails.Tune in as they cover:+ Combining distribution and unmanaged partners+ The importance of data in driving partner success+ The role of digital platforms in partner recruitment and success+ Embracing the marketplace model for channel#ChannelPartners #Portals #PartnerSuccess #Podcast_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners