101 - Amy Bailey - Event Marketing in The Channel

Unlock the secrets to exceptional channel and event marketing as we sit down with Amy Bailey, the mastermind behind Unusually Unusual Consulting. Amy brings her extensive experience from her tenure at Telarus to shed light on the nuances of executing highly impactful partner advisory boards. Expect to learn the critical steps— from thorough pre-work to ongoing follow-up—that transform these boards into some of the most valuable events for partners. 

Next, we explore the blueprint for a compelling online presence in the B2B and SMB markets. Amy shares actionable insights on optimizing websites, LinkedIn profiles, and social media to position partners as trusted advisors. Tune in to discover the importance of thought leadership and receive practical advice on avoiding the pitfalls of duplicate content. We also discuss the benefits of vendor-agnostic campaigns and how the Channel Marketing Association fosters best practices among channel marketers. If you're looking to elevate your partner marketing game, this episode is a must-listen!

Connect with Amy on LinkedIn: https://www.linkedin.com/in/amybailey1/

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