Want to outshine your competitors with an unbeatable compensation strategy for your channel partners? Join us as we demystify the dynamics of different types of deals, including referral-led or reselling. We'll guide you in optimizing your own metrics to formulate a powerful compensation strategy and create irresistible incentives for your partners.We also delve into the nitty-gritty of understanding your customers' needs and the value of your products when it comes to attachment sales. Discover how the clever interplay of the complexity of the sale, the money to be made, and your company objectives can lead to a thriving channel strategy. After that, we'll talk about maximizing margins, balancing customer acquisition costs, and motivating partners to excel in your partner program. Remember, starting lean with authorized partners and certifications can set you on the path to success.As we wrap up, we delve into the potency of funding and distribution strategies and securing the right caliber of partners. So don't miss out, join us for this deep dive into these game-changing strategies!_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Ready to unlock the secrets of successful channel building? Brace yourselves, as we decode the mysteries of channel architecture and guide you through its meticulous construction. We promise to reveal the pivotal role of channel architecture in shaping your business, unravel how to tailor it to your unique products, and show you the key factors to consider when recruiting partners. With us, you'll not only learn how to get it right the first time but also future-proof your channel to avoid potential pitfalls.We will go through all the layers of channel architecture and its four crucial components: sales strategy, marketing strategy, technical strategy, and operational strategy. Discover why the sales methodology should be your stepping stone to a successful channel model, and how marketing and technical strategies can provide the support you need to scale.So, buckle up and join us on this voyage to master channel architecture!_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

In the second episode of our podcast series all about building a killer channel from scratch, we're diving deep into the core: channel strategy. Imagine this: You've got this grand vision, like IBM wanting a laptop in every hand (ambitious much?). But guess what? That vision shapes your channel strategy big time. It's like laying down the foundation for your future mansion, or maybe a pyramid if you're feeling extra grandiose.Our hosts get real about avoiding the "because the cool kids are doing it" mentality. You want to channel for a good reason, like solving a burning problem or hitting those long-term business goals. Think of it as building blocks—your end game shapes your foundation, which then shapes everything else.But here's the kicker: it's not just about you and your brilliant plan. Everyone in the company's has to be on the same page. No one wants a channel vs. direct sales showdown, right? Bottom line? Your channel strategy isn't just a fancy add-on. It's the heart of your business architecture. So buckle up, because in this episode, we're unraveling the secrets of breaking down those company goals, crafting a killer channel mission, and reverse-engineering your strategy like a pro. Tune in and let's channel our way to success! 🚀_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

In this episode, we are kick-starting a new series about building a channel from scratch. Where we will share the five fundamentals for creating a new channel with the highest likability of success: 1. Channel Strategy: Setting Company objectives2. Creating a Channel Architecture: How does a channel look like?3. Compensation: How to handle compensation with the different roles of your partners4. Hiring your team: Building a hiring plan, collecting all the resources that you need. 5. Automation: How to measure your steps to successNext to that, you will discover how to find partners who are the best fit for your business and how to design your channel to be future-proof and find the right tooling to save yourself loads of drama down the line. What are you waiting for? Go listen to this episode right now!_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

If you look at the highest valued businesses in the world, a lot of them are SaaS businesses for a reason. That's because fundamentally, at a business level, upsells are one of the best ways to drive consistent success and hyperscale your business. In this episode, we will dive into the world of upsells. How to train your team to do upsells with the long term perspective in mind and really figure out what the potential deal size is in the long run. We also touch upon the biggest causes of churn, like the lack of clarity, ownership and responsibility and how to avoid that to create that desired self sustainable partner revenue._________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Renewals are the reason that SaaS businesses are so highly valued because one of the key metrics they track are NRS and net revenue retention, and you see the insight of your growth. In this way your business keeps on growing over time without you acquiring new customers. That sounds like music to my ears!In this episode we will dive into renewing opportunities, the differences of why some companies are really struggling and others are really thriving when it comes to renewals such as one of our favourite companies HubSpot, because unfortunately it isn't always as pretty as it looks like because renewals come with challenges too… _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

As you might know we kick started our new series about self sustainable partner revenue. Where we talked about how to make sure that your partners can find, close renew and upsell opportunities on their own to create a scalable channel.  In today's episode we're going to talk about closing opportunities, the challenges coming along and worst case scenarios like unpredictable revenue deals. But do not worry, we won't keep you hanging because we will turn those horror stories upside down to turn them into the perfect renewable motions. _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Welcome to part two of our new five part series. Where Alex & I started with how to enable your partners towards self sustainable partner revenue: in order to close, renew, and upsell end users on their own. Today we're going to talk about finding opportunities. We previously talked about how revenue drives and engagement, and engagement drives revenue. That's why finding opportunities is so crucial because that's going to keep partners brought in and keep your revenue growing consistently.  If you would like to learn how to get into the right conversations, the difference in the  approach of net new and exciting customer base and how to build a generalised plan? No time to waste, press the play button right away!_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Because of all your hard work, you've recruited valuable partners. Great! But now the real work must begin by making sure you keep partners in this motion and guide them to self sustainable revenue. There is one big reason why big B2B companies sell via the channel and that is the hyperscaling motion and the only way to deliver hyperscale is if you can have a hands-off approach. Self sustainable revenue is the way to get there because revenue drives engagement, engagement drives revenue, and that's very much a flywheel where the snowball is going to get bigger and bigger. Luckily, in this episode we will guide you through the steps on how to make your partner's self sustainable revenue such as finding opportunities by making your product and brand positioning strong and tracking the partners' conversion. Keep an eye out for the next episodes where we will be talking about how to find, close, renew and upsell customers. _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

The summer is here! The sun is out, it's holiday time and people are excited to take some time to relax.  But what does this mean for your business? In this episode, we discuss how to build a business model with taking the slower seasons into account by measuring it for each region. And give examples of strategic projects that will impact your business in the long term. But remember, do not take your foot off the gas! Just that your deals are going slower doesn't mean there is nothing to do. There is the same amount of work, but it might be different. Now is the time to focus on product updates and feedback, foster relationships, get a clear view of your competitive landscape and do more cultural stuff that will help you succeed in the long term. _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners