111 - Jasmina Muller - Building a Startup Channel

In this episode of Partnerships Unraveled, we’re joined by Jasmina Muller, Chief Ecosystem Officer at Titan Cloud Storage. Jasmina takes us through her journey of channel leadership, drawing on over 25 years of experience in the field and an impressive career in direct and channel sales.

Discover the unique challenges and opportunities in building a channel from the ground up, especially within startup environments where budgets and resources are tight. Jasmina shares actionable insights on setting ambitious yet achievable KPIs, identifying the ideal partner profile, and navigating the delicate balance of direct and indirect sales.

With candid reflections on her own successes and failures, Jasmina also offers advice on fostering trust with partners, overcoming channel conflicts, and developing a collaborative co-sell motion that drives real results. Plus, get a sneak peek at her favorite "pivot" moments, her strategic approach to long-term planning, and how she sees the channel evolving.

Whether you're a channel leader, aspiring partner manager, or simply curious about the intricacies of partnerships, this episode is packed with practical advice and inspirational stories. Tune in to learn how Jasmina transforms challenges into opportunities and why patience and persistence are key to building a thriving channel.

Connect with Jasmina: https://www.linkedin.com/in/jasminamuller/

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