This week on Partnerships Unraveled, we’re thrilled to welcome Tina S. O’Dell, Director and Chief of Staff of Global Partner Marketing at Juniper Networks. With over 25 years in high-tech and deep expertise on both the vendor and partner sides of the channel, Tina brings unparalleled insights into effective partner marketing strategies.

Join us as we dive into:

The often-overlooked power of channel marketing and how it fuels ROI.
Why investing in smaller partners can deliver bigger rewards than focusing solely on large players.
The art of creating flexible, scalable MDF programs that cater to both small and large partners.

Tina’s unique perspective highlights the importance of adapting your channel approach to support all partner types, leveraging their strengths to access untapped markets and drive results. From honest ROI reporting to empowering smaller partners to thrive, this conversation provides practical strategies to refine your partner marketing playbook and ensure mutual success.

Connect with Tina: https://www.linkedin.com/in/todell/

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114 - Tina S. O'Dell - Democratizing Channel Marketing