Industry expert Chris Jones joins us to share his firsthand experience on transitioning from a direct sales force to an indirect approach. Discover how AT&T redefined their relationship with partners, revamped compensation models, and simplified contracts to foster trust and reliability. 

Get inspired by the revolutionary mindset of the Savannah Bananas baseball team, as we draw parallels to AT&T’s efforts in creating a partner-first mentality. Learn how empowering employees to prioritize customer satisfaction and breaking free from rigid processes can lead to extraordinary outcomes. 

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