Learn how to remove friction in key phases of the partner journey - from recruitment to sales. Discover strategies for successful partner onboarding, enhancing sales alignment, and maximizing collaboration. Dive into the importance of clear communication, setting expectations, and optimizing training for successful partnerships.

Exploring SaaS dominance in channels, avoiding congestion, Brand vs Technology deals, and the importance of end user awareness in partnerships. Navigating successful channel partnerships, scaling through data and collaboration, and AWS's success in removing friction for effective collaboration.

Starting on Monday 10-10-22 we are unraveling the mysteries surrounding channel and partnerships. Join Rick van den Bosch, Founder and CEO of Channext and Alex Withford, VP Partners at Channext.  If you are involved in channel and have some difficulties, need some tips or just want to hear about your favourite market from different perspectives, this podcast is made for you! Stay stuned and listen to our first episode this Monday!_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners