Partnerships Unraveled

Struggling with engaging your long-tail partners in your marketing programs? You are not alone. Most channel partners lack the time, resources, and knowledge to market the solutions they offer. We explore how vendors can tailor their support to effectively bridge this gap. Unlock the potential of your long-tail and SMB partners with guidance from the sharp-witted Kathryn Rose, CEO and founder of Channel Wise. Connect with Kathryn on LinkedIn: https://www.linkedin.com/in/iamkatrose/_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Our esteemed guest, René Bonvani, shares the wisdom from his remarkable channel journey. From his foundational days at Oracle to his entrepreneurial leap with Palo Alto Networks and now his influential role at Battery Ventures, René provides a masterclass on navigating high-tech channels:- How to position a fledgling brand to compete with behemoths- Philosophy of treating partners as equals to internal employees - Important KPIs to track partner success other than revenueTune in and learn how to cultivate loyalty, prevent deal hijacking, and maintain a thriving, partner-inclusive ecosystem that benefits all involved, and don't miss the opportunity to connect with us on LinkedIn for even deeper insights._________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Uncover the secrets of the telco channel evolution with the astute channel strategist Cameron Olsen:- The shift in channel dynamics following the Intellisys and Scansource acquisition.- How can suppliers track the ROI of their MDF dollars spent on TSDs- Burgeoning opportunities within the SMB market.- Criticality of formal training and leveraging data in the channel._________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Unlock the secrets to channel partnership success with Craig, the channel strategy virtuoso who transformed Comcast's sales landscape. In this enlightening discussion, we delve into Craig's playbook on fostering valuable channel partnerships in an environment traditionally dominated by direct sales. He opens up about the perseverance required to pitch the channel's worth to internal doubters and how to cultivate trust and mutual growth with external partners.  Tune in and discover more about: - The importance of meeting customers on their terms to not only win business but also transform channels into profit powerhouse. - Managing massive partner ecosystems and prioritizing key partnerships.- The shift towards consultative selling in the IT landscape and the emergence of trusted advisor partners. - Fostering a team culture focused on growth and equipping employees with the right tools to excel in evolving channel landscapes._________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Want to sell with hyperscalers? You’re in luck. We’ve recorded a whole podcast episode with Mike Marzano from Contentsquare about the strategies and challenges of selling to these untraditional buyers in the cloud marketplace ecosystem.From navigating procurement processes to educating buyers, our guest shed light on the steps he’s taking to empower buyers in leveraging platforms like Azure and AWS.Tune in to learn more about: Leveraging data from hyper scalers for co-selling success Co-marketing strategies with Azure or AWS: what works and what doesn’tExploring multi-party private offers for optimized partnerships Identifying key players responsible for nurturing relationships with channel partners and cloud marketplaces#ChannelPartners #CloudMarketPlace_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

We streamed an engaging panel discussion in October featuring TIDWIT's CEO Wissam "Will" Yafi, Channext's CEO Rick van den Bosch and VP of Revenue Alex Whitford, as well as the Ecosystem Partnering specialist and author Ard-Pieter de Man. Tune in as our guests unravel: 📈 Scaling partner programs in spite of limited resources. 👩‍💻 Understanding and managing the growing complexity of partner ecosystems - the role of cross-collaboration and technology for better efficiency and outcomes. 💸 How your partner programs contribute to revenue growth and how to measure success beyond revenue markets. 💬 Co-marketing, Integrations, AI - demystifying all the buzzwords and how to utilize them for your partner ecosystem?_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Partnerships Unraveled hosted a panel discussion titled: "2024 Vision: Revolutionizing Growth with MDF and TCMA". Industry experts gathered to discuss the latest trends in the optimization of Market Development Funds, and how to leverage Through-Channel Marketing Automation for accelerated Demand Generation, covering different topics such as:- Accrual-based vs proposal-based MDF programs. How is the industry shifting and why?- How can vendors enhance the effectiveness of their MDF?- Challenges in getting smaller partners to participate in demand-generation activities.- Driving partner engagement and generating demand via TCMA tools at scale. Moderating the session we had our Business Development Whiz Efe Senel who hosted the conversation among our esteemed panelists:- Jay McBain, the Channels, Partnerships, and Ecosystems expert from Canalys- Janet Schijns, a proven leader known for delivering remarkable growth outcomes for the channel, CEO of JSG- Blake Williams, the go-to expert in Partner and Revenue marketing, founder of Ampfactor- Alex Whitford, Channel Distribution and TCMA expert and the VP of Revenue at Channext. _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Agents can help you attract SMBs and scale your channel ⏬And Ashley Rowland, Co-founder of Technology Advisor Alliance and Adaptive Advisors, can help you attract the best agents!Whether you’re a technology advisor yourself or searching for the best one, this podcast episode is a must-listen.Tune in as our telecom expert guest unravels: ❌ Common mistakes new agents make and how to avoid them 🤔Key challenges faced by agents and hot topics dominating industry discussions🔎 What agents seek in vendors⭐The genesis of the Technology Advisor AllianceMeet Ashley: https://www.linkedin.com/in/ashley-rowland-telecom-mom/Join the Technology Advisor Alliance: https://www.linkedin.com/company/technology-advisor-alliance/_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

In this episode, it’s our dear host Alex’s turn to be on the grill!After spending the last eight years building channels across Europe, the Middle East, and Africa, growing Zoom partner base from 30 to 1 200, and interviewing amazing guests (Janet Schijns, Laura Padilla, Wayne Mason…) on Partnerships Unraveled, Channext’s VP of Revenue has some strong opinions on channels and partnerships.Tune in as he says it all:Why are all the top vendors now targeting SMBsWhat are the biggest challenges of these partners?His approach to building a successful long-tail strategy_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Channel marketers are no longer top of the funnel. And Janet Schijns is determined to change mindsets around that. According to the CEO of JSG Group, channel marketers need to dive deeper into the sales funnel and master the art of social selling — a game-changer for partners looking to outshine their competition. Tune in as THE go-to-market and profitable growth expert unravels: Why marketing now plays a pivotal role in the buyer's journey as customers increasingly rely on self-discovery, with sales interactions on the decline ☎️How the key to operational efficiency might not lie in partner portals or MDF alone... but in strategic negotiation with larger partners and the judicious employment of third-party marketing services 💸How she helps marketing programs from major vendors take the next step 📈An unmissable podcast episode if you’re looking to make a significant difference in channel revenue 🎧_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners