075 - Tim Britt of Freshworks - How to Build a Cloud Channel

Sometimes the most powerful move in building a robust network is a strategic ‘no’.

Wise words from this episode’s special guest Tim Britt. With over 20 years in channels, the new Senior Director of Alliances and Channels of Freshworks sheds light on the unique dynamics of the cloud channel.

Tune in to learn about:

1️⃣ The things to consider when you're building a cloud-oriented channel

2️⃣ The “90-day rule”: A critical strategy for initiating transactions with partners

3️⃣ How to overcome the friction points when getting MSPs to market

4️⃣ The complexities of marketing and co-selling when you're in a suite of products, and your brand's not involved

5️⃣ How marketing can drive alliances

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