076 - Janet Schijns of JSG - The Biggest Opportunities For Channel Marketers

Channel marketers are no longer top of the funnel. And Janet Schijns is determined to change mindsets around that. 

According to the CEO of JSG Group, channel marketers need to dive deeper into the sales funnel and master the art of social selling — a game-changer for partners looking to outshine their competition. 

Tune in as THE go-to-market and profitable growth expert unravels: 

• Why marketing now plays a pivotal role in the buyer's journey as customers increasingly rely on self-discovery, with sales interactions on the decline ☎️
  
  
• How the key to operational efficiency might not lie in partner portals or MDF alone... but in strategic negotiation with larger partners and the judicious employment of third-party marketing services 💸
  
  
• How she helps marketing programs from major vendors take the next step 📈

An unmissable podcast episode if you’re looking to make a significant difference in channel revenue 🎧

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