Partnerships Unraveled cover image

Partnerships Unraveled

072 - Wayne Mason of Neat - How to Build a Run Rate Strategy for your Channel

Feb 22, 2024
40:20

Wayne Mason, seasoned distribution lead at Neat, with an impressive 28-year tenure in the video conferencing arena, shares an invaluable real-life example of how to achieve exponential growth by pivoting from a direct sales approach to a distribution-led sales model.

What you will learn in this episode:

  • How to build a run rate strategy – and what role does distribution play?

  • How marketing can help partners source, find, and close new opportunities consistently?

  • Insights into Neat’s tremendous growth… How do you consistently generate opportunities for 2000 new partners in 70 new countries?

_________________________

Learn more about Channext 👇

https://channext.com/

Watch on YouTube ►

https://www.youtube.com/@channext


#channelmarketing #channelpartners

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode