Wayne Mason, seasoned distribution lead at Neat, with an impressive 28-year tenure in the video conferencing arena, shares an invaluable real-life example of how to achieve exponential growth by pivoting from a direct sales approach to a distribution-led sales model.
What you will learn in this episode:
- How to build a run rate strategy – and what role does distribution play?
- How marketing can help partners source, find, and close new opportunities consistently?
- Insights into Neat’s tremendous growth… How do you consistently generate opportunities for 2000 new partners in 70 new countries?
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Partnerships Unraveled