Who better than a key player in Microsoft's UK ISV team, driving Global Partner Solutions, to talk about Cloud Marketplaces and the value they bring to end-users, ISVs, and channel partners? Hear ye, hear ye… Darren Sharpe!

On this episode’s menu:

🌐 Cloud Marketplace Perks: Darren sheds light on how these platforms, especially Microsoft Azure, deliver shortened time to value, cost savings, and flexible spending options for end-users.

💼 Channel Partner Integration: Why ISVs should collaborate with channel partners and how to seamlessly incorporate them into hyper-scaler cloud marketplace strategies, fostering collaboration instead of competition.

🚀 Go-to-Market Strategies: Insights into developing effective go-to-market strategies around hyper-scalers for ISVs, addressing concerns from vendors who question the need for a Cloud marketplace when they already have a channel.

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