Partnerships Unraveled 071 - Frank Aan De Stegge of Zoom - How to Leverage Automation To Scale Partner Marketing
Feb 13, 2024
27:03
How did Zoom successfully onboard 46,000 partners within a span of less than two years?
Frank Aan De Stegge, Partner Marketing Lead in Europe, explains how Zoom leveraged automation to scale in the midst of the pandemic and successfully transitioned from direct to indirect.
Tune in as Frank and Alex dive in:
- How did COVID impact marketing strategies?
- Transitioning from direct to indirect - a marketing perspective!
- Scaling up with automation. Uncover how Zoom tackled the scale problem by investing in a marketing automation platform for partners.
- Future gazing into 2024! Get insights into Zoom's key marketing priorities and potential big wins on the horizon.
- AI and marketing strategy! Discover how AI has been embedded into Zoom's tooling and its potential impact on the marketing strategy.
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