Partnerships Unraveled hosted a panel discussion titled: "2024 Vision: Revolutionizing Growth with MDF and TCMA". 

Industry experts gathered to discuss the latest trends in the optimization of Market Development Funds, and how to leverage Through-Channel Marketing Automation for accelerated Demand Generation, covering different topics such as:

- Accrual-based vs proposal-based MDF programs. How is the industry shifting and why?

- How can vendors enhance the effectiveness of their MDF?

- Challenges in getting smaller partners to participate in demand-generation activities.

- Driving partner engagement and generating demand via TCMA tools at scale. 

Moderating the session we had our Business Development Whiz Efe Senel who hosted the conversation among our esteemed panelists:

- Jay McBain, the Channels, Partnerships, and Ecosystems expert from Canalys

- Janet Schijns, a proven leader known for delivering remarkable growth outcomes for the channel, CEO of JSG

- Blake Williams, the go-to expert in Partner and Revenue marketing, founder of Ampfactor

- Alex Whitford, Channel Distribution and TCMA expert and the VP of Revenue at Channext. 

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