The Founder-Led Marketing Show

I talked to Godard Abel, Co-Founder and CEO of G2. G2 is the leading software review platform and marketplace with over 2 million reviews read by over 5 million tech buyers every month After scaling G2 to $100M+ ARR Godard shares his insights and talks about: - Strategic Focus as a CEO - GTM Strategies - The Importance of Founder-Market Fit - Why he loves Founder-Led Marketing - Navigating SaaS Categories and Market Positioning - The different Company Growth Stages - How to Raise Funds for First-Time Founders - Bootstrapping vs. Fundraising in Today's Market Godard's Linkedin: https://www.linkedin.com/in/godardabel/ G2: https://www.g2.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

I talked to Guy Rubin, Founder and CEO of Ebsta. Ebsta is the AI-first revenue platform. They guarantee to improve rep quota attainment in the first 6 months and improve the accuracy of your forecast to within 10% of your number. After analyzing $57b of salespipline Guy shares his GTM insights and talks about: - The Widening Gap in Sales Performance - The Big Mistakes Sales Leaders Make - How to Engage C-Level Executives - Navigating the Future of AI in Go-to-Market Strategies - The Future of Traditional Marketers in SaaS Guy's Linkedin: https://www.linkedin.com/in/rubinguy/ Ebsta: https://www.ebsta.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

I sat down with Tom Hunt, Founder and CEO of Fame, the B2B podcasting agency that’s helping brands grow with top-tier podcasting. In this episode, Tom breaks down how he got 26M impressions with 1 LinkedIn post and shares his tactics, including: - 5 Steps to Go Viral on LinkedIn - How he writes attention-grabbing posts - The impact of LinkedIn on his business - The perfect format to post on Linkedin - and more insights on B2B growth through content. Tom's Linkedin: https://www.linkedin.com/in/tomhuntio/ Fame: https://www.fame.so/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

I talked to Gaetano DiNardi, a growth advisor and thought leader in SEO and content strategy. In this conversation, Gaetano shares his LinkedIn playbook and provides insights into: - The Importance of Topical Authority - The Different Stages of LinkedIn and Content Strategy - How to Create Engaging Content on LinkedIn - Identifying Content Ideas and Audience Engagement - Personal Stories vs. Professional Content - The Role of SEO in Lead Generation - Repurposing Content for Maximum Impact - Content That Drives Demand Gaetano's Linkedin: https://www.linkedin.com/in/officialg/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

How to scale a new SaaS startup in 2025? I talked to Henry Schuck, the CEO of ZoomInfo. ZoomInfo is known for its industry-leading B2B data and software solutions, promises to help you connect with and close your most valuable buyers—all in one operating system. In this episode, Henry and I cover the following topics: - AI’s Impact on the Software Industry - How to Differentiate in a Competitive Market - Authenticity in Founder-Led Marketing - The Importance of Product in Go-to-Market Strategy - Signal-Based Selling and AI Integration - The Future of Go-to-Market Strategies - How to Get New Customers in 2025 - How Sales Is Going to Change in the Future Henry's Linkedin: https://www.linkedin.com/in/hschuck/ ZoomInfo: https://www.zoominfo.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Gal Aga, CEO of Aligned and a LinkedIn growth expert, reveals his secrets to gaining over 3,750 followers monthly on the platform. He discusses the importance of LinkedIn for demand generation and shares effective strategies for consistent posting. Gal emphasizes crafting engaging content with compelling hooks and maintaining authenticity in messaging. He also covers the significance of building a personal brand and how creating category narratives can enhance marketing efforts for SaaS companies.

Guillaume Moubeche, founder of Lempire and author of 'The $150M Secret', shares his remarkable journey of scaling to $26M ARR without external funding. He explores the power of emotional connections in business and the importance of transparency in entrepreneurship. Listeners will discover how to build a personal brand on LinkedIn and the value of vulnerability in content creation. Guillaume also discusses navigating early challenges in a bootstrap environment and the balance between a strong work ethic and sustainable productivity.

Matt Watson is the Founder and CTO of one of the early SaaS companies in 2003 and bootstrapped it to $35M ARR and a $150M exit in 2011. Currently, Matt is the Founder and CEO of Full Scale, which helps other startups and tech companies scale up their development teams with top global talent In this episode, Matt and I cover the following topics: Founder-led marketing is crucial for founders and CEOs to promote their businesses and connect with their audience. Content creation through podcasting, newsletter writing, and posting on LinkedIn can significantly contribute to revenue growth. Thought leadership plays a vital role in creating engaging and impactful content. Measuring the ROI of content marketing efforts can be challenging but can be tracked through customer feedback and sales conversations. Diversification of marketing channels is important for sustainable business growth. Create engaging and relatable content on LinkedIn to build trust with your target audience. Use hooks, shorter sentences, and bullet points to make your posts more readable and skimmable. Authenticity and transparency are key in establishing a connection with your followers. Inviting potential customers as podcast guests can help build relationships and trust Evaluate your LinkedIn strategy after a few months to determine its effectiveness. Matt's LinkedIn:  https://www.linkedin.com/in/mattwatsonkc/ Matt's Newsletter: https://startuphustlenews.com/ Full Scale: https://fullscale.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Josh is the #1 top voice on LinkedIn for B2B Sales and the former Head of Sales at 37signals/Basecamp. He is absolutely CRUSHING founder-led marketing: 220,000+ followers on LinkedIn, posting daily, plus, I'm a HUGE Josh Braun fan. - Intertwining sales and marketing strategies. - Outbound vs inbound marketing strategies - Storytelling in sales - Cultivating attention and learning through offline activities. - How to better understand clients' problems to provide effective solutions. - Stoicism and the importance of focusing on what you can control in life. Josh's LinkedIn: https://www.linkedin.com/in/josh-braun/ Josh's Website: https://joshbraun.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Megan Bowen, CEO at Refine Labs, dives into the challenges of transitioning from COO to CEO, emphasizing the need for strategic delegation and leadership. She shares insights on utilizing LinkedIn to boost executive engagement and enhance company visibility. Megan discusses the importance of crafting compelling content and building authentic connections on the platform. Additionally, she reveals productivity strategies focused on energy management, encouraging leaders to engage personally with audiences to drive brand awareness.